Brand Manager – Planters® Portfolio - Foodservice/Convenience Channel
About The Position
Hormel Foods is hiring a Brand Manager for its Planters® portfolio in the Foodservice/Convenience channel. The position may be offered at Brand Manager I or Brand Manager II level, depending on the candidate’s experience and skillset, and is based at the company’s global headquarters in Austin, Minnesota. A comprehensive relocation package will be provided if needed. The role leads business planning and P&L management, brand equity and consumer engagement, innovation and portfolio management, sales enablement, cost and margin leadership, and channel development. The Brand Manager works with agency partners and cross-functional teams to develop and execute strategies that support business objectives and growth in the convenience channel. Hormel Foods does not offer employment-based visa sponsorship for this position. Applicants must be authorized to work in the United States and must not now or in the future require employment visa sponsorship.
Requirements
- Bachelor’s degree.
- At least 3 years of marketing or brand management experience.
- Pattern of initiative.
- Proven problem-solving and decision-making skills.
- Ability to work effectively in a team environment on a variety of complex projects.
- Strong analytical and time-management skills.
- Highly developed interpersonal and organizational skills.
- Well-developed written and verbal communication skills.
- Demonstrated creative-thinking skills.
- Demonstrated aptitude and effectiveness in budget and financial management.
- Must be a U.S. citizen or national, a lawful permanent resident, or otherwise authorized to work in the United States.
- Must not now or in the future require employment visa sponsorship.
Nice To Haves
- Retail/CPG marketing or sales experience preferred.
Responsibilities
- Develop and execute annual operating plan financial targets, establishing objectives, strategies, and tactics to achieve volume, net revenue, and gross margin targets.
- Lead brand equity development and consumer engagement strategies and tactics; work with agency partners on annual consumer media, promotion, and public relations plans.
- Identify new product and line-extension opportunities by analyzing consumer trends and market needs, assessing potential, and building business cases.
- Manage the branded portfolio to maintain relevance, including SKU rationalization, PPA, and customer and consumer touchpoints.
- Build relationships with the Direct Sales and Distribution Team and agency partners supporting convenience-store and unattended-retail initiatives.
- Provide strategic support, including presentations and support materials, to strengthen the company’s role as a business partner and thought leader in the convenience channel.
- Lead operations, logistics, forecasting, and purchasing departments in managing finished goods and supply inventories.
- Lead and manage indirect cross-functional team members on projects supporting brand initiatives and business needs.
- Collaborate with category management on strategic selling, develop trade strategy, monitor marketplace dynamics, and implement corrective action when necessary.
- Establish strong, trusted working relationships with cross-functional team members.
Benefits
- Comprehensive relocation package to the Austin, Minnesota area if needed.
- Comprehensive medical, dental, and vision coverage.
- Discretionary annual merit increases.
- Bonuses and profit sharing.
- 401(k) with employer match.
- Stock purchase plan.
- Paid vacation.
- Free two-year community/technical college tuition for children of employees.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
