The Associate Brand Manager – SmartBones®/DreamBone®
About The Position
The Associate Brand Manager – SmartBones®/DreamBone® plays a critical role in driving growth, innovation, and commercial execution across the rawhide alternative portfolio. The role leads day-to-day management of SmartBones® while supporting key DreamBone® growth and innovation initiatives. It supports annual brand planning, manages multiple fast-moving priorities, and partners cross-functionally to translate strategy into action with speed, accountability, and ownership. The position supports brand planning and execution, portfolio and product management, consumer and market insights, project and budget management, commercial strategy and retail execution, cross-functional collaboration, and financial performance. The role contributes to a healthy brand P&L across revenue, gross margin, and contribution margin, and recommends actions to drive profitable growth.
Requirements
- Bachelor’s degree or relevant years of experience.
- 5+ years of brand or product management experience.
- Ability to manage multiple priorities and complex project timelines.
- Strong analytical skills and familiarity with syndicated data, including Nielsen, IRI, or Numerator.
- Solid financial and business acumen, including an understanding of pricing, margin, and SKU management.
- Excellent communication, organization, and cross-functional collaboration skills.
- Proficiency with Microsoft Excel and PowerPoint.
- Passion for pets and curiosity about mature-category brand stewardship.
Nice To Haves
- Brand or product management experience in CPG or a related industry.
- Experience with project management tools.
Responsibilities
- Support the annual brand planning process, establishing strategic priorities, commercial objectives, and high-growth KPIs for SmartBones® and the broader rawhide alternative portfolio.
- Collaborate with Sales, Finance, and Operations to align customer opportunities, distribution priorities, and launch strategies.
- Partner with Brand Activation to create eCommerce DCX briefs that drive trial, brand awareness, and digital conversion.
- Assist with lifecycle management, including SKU rationalization and performance tracking to reduce complexity and protect margin.
- Partner with R&D, Packaging, and Supply Chain to deliver cost-optimized products on time and within budget.
- Support pack architecture and pricing initiatives that drive operational efficiency.
- Coordinate cross-functionally to support alignment with regulatory and tariff requirements.
- Translate syndicated data into actionable recommendations and support consumer testing and research projects.
- Monitor evolving pet trends, ingredient innovations, and consumer health preferences to identify whitespace opportunities in the alternative rawhide category.
- Support budget tracking, vendor management, and reporting to ensure efficient use of resources.
- Support implementation of pricing, promotion, and distribution strategies to maximize profitability.
- Ensure strong in-store and online retail execution and consistent brand messaging across channels.
- Work closely with Sales, Trade Marketing, Finance, and Operations.
- Develop retailer-specific materials and support sell-in for key initiatives.
- Ensure brand consistency across consumer touchpoints.
- Contribute to healthy brand P&L performance across revenue, gross margin, and contribution margin metrics.
- Analyze performance and recommend actions to drive profitable growth across SmartBones® and assigned DreamBone® initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
