Associate Brand Manager

PetSmart • Phoenix, AZ

3d • Hybrid

About The Position

The Associate Brand Manager manages execution of strategy for assigned Proprietary Brands and categories. The role focuses on day-to-day execution of brand strategy and commercialization to help assigned brands meet sales and margin goals. The Associate Brand Manager collaborates with cross-functional teams, including Sourcing, Process Management, Quality, Merchandising, and Marketing, to create strong brand experiences for customers. This position reports to the Sr. Brand Manager for Proprietary Brands.

The role is based at PetSmart’s Phoenix Home Office and follows a hybrid approach, with a minimum of four days in the office each week. Associates may work up to one remote flex day in a standard week, subject to leader approval. The position may require travel of up to 25%.

Requirements

• Bachelor’s degree and at least 3 years of experience in Retail; experience in Merchandising, Private Brands, or Product Development is preferred.
• A data-focused mindset, experience in category management, and ability to use analysis to make business recommendations.
• Strong analytical skills, including use of in-house and third-party data sources to support recommendations.
• Ability to translate customer needs into business strategies and initiatives.
• Ability to multitask and prioritize with urgency, and manage deadlines and milestones across multiple simultaneous projects.
• Collaborative approach and ability to work with internal resources and external stakeholders to develop strategies within department goals, budget, and timelines.
• Passion for brands, customer empathy, and enthusiasm for new products.
• Proactive approach, ability to anticipate issues, ownership to see projects through end to end, and comfort working in a changing organization while maintaining focus on business goals.
• Good listening skills and ability to work effectively with all levels of the organization.
• Willingness to travel as required; the position may require travel up to 25%.

Responsibilities

• Develop category insights for the brand and competition, create stories, and identify opportunities for the brands.
• Lead cross-functional teams, collaborate with Buying and MPA teams, and manage project timelines and key Product Development and Design partners.
• Manage product concept development to build the innovation pipeline and ensure brand guardrails and strategies are followed.
• Initiate Product Claim development to create a pipeline of new products that encourage trial and relevancy.
• Monitor customer and passionate intelligence to identify trends and topics that could affect the business.
• Use customer research and insights analytics, including customer and transactional analyses, to plan and develop initiatives.
• Analyze consumer research and business metrics to identify and recommend initiatives and assess the effectiveness of previous strategies.
• Identify key research insights and translate them into customer propositions that support customer loyalty and profitability.

Benefits

• Pet-friendly workplace, including an on-site dog park.
• On-site events and adoption activities.
• On-site gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces.
• On-site café serving breakfast, lunch, and snacks.
• On-site childcare facility providing early education.
• Paid volunteer opportunities.
• Additional home office amenities, including a print center and business services, dry cleaning, mothers’ rooms, and sustainable infrastructure.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level