Associate Brand Manager

Lindt & Sprüngli • Stratham, NH

9d • Hybrid

About The Position

The Associate Brand Manager, Seasons, leads defined seasonal initiatives and cross-functional workstreams from insights through execution. Within the strategic direction, the role independently develops recommendations and manages assigned innovation, portfolio, activation, and commercialization projects, while partnering with the manager on broader season strategy, portfolio management, and financial trade-offs. The position serves as the day-to-day marketing lead for assigned agency, vendor, and cross-functional workstreams, and collaborates with U.S. and international partners to translate Lindt’s global brand and seasonal strategies into consumer-relevant, commercially viable plans that deliver against consumer, customer, financial, and brand objectives.

This is a hybrid role requiring three days per week in the Stratham, NH and/or Boston, MA corporate office. Applicants must be authorized to work in the United States on a full-time basis. The company will not sponsor work visas. Successful candidates must pass a background screening and may also be required to pass drug screenings.

Requirements

• Master’s degree in a related field.
• Previous experience working in Brand/Marketing.
• Analytics experience, including work with Nielsen and/or IRI.
• Exceptional analytical, communication, and presentation skills.
• Excellent collaboration and negotiation skills, with the ability to build productive business relationships across the organization and with agency partners.
• Assertive self-starter able to work under pressure and meet tight deadlines.
• Curiosity and ability to operate in ambiguity.
• Strong record of complex project management with multidisciplinary teams.
• Ability to prioritize and effectively measure and drive results in an entrepreneurial work environment.
• Must currently be authorized to work in the United States on a full-time basis; work visa sponsorship is not available.

Nice To Haves

• Experience working in an international corporate environment.
• Experience in new product development.

Responsibilities

• Contribute consumer, category, competitive, customer, and financial insights to annual and longer-term seasonal plans.
• Apply knowledge of Lindt and Key Franchise equities to seasonal work.
• Translate approved seasonal and brand strategies into project plans, briefs, commercial deliverables, and measures of success.
• Develop recommendations for assigned initiatives and articulate the consumer insight, business rationale, risks, and expected impact.
• Maintain current- and next-year perspectives on assigned workstreams and elevate longer-term opportunities and implications to the Brand Manager.
• Manage an assigned portfolio that includes innovation, renovation, and rationalization.
• Analyze viability and profit and sales potential for new segments, markets, and consumers, and apply findings to future innovation.
• Evaluate the product portfolio and marketplace; recommend product opportunities, portfolio mix, rationalization, renovations, and profit-optimization actions while maintaining Lindt quality standards.
• Lead assigned innovation, renovation, packaging, and portfolio projects through stage-gate and commercialization processes.
• Coordinate with domestic and international cross-functional teams to deliver milestones and resolve issues.
• Identify project risks, dependencies, and resource constraints early, and develop options and recommend corrective action.
• Analyze seasonal, portfolio, category, competitive, customer, and consumer performance using relevant internal data sources, and turn findings into business implications, recommendations, and actions.
• Manage recurring reporting and assigned business-review content, including innovation tracking, competitive updates, and ongoing and post-season learning.
• Manage assigned budget, forecast, and profitability components; contribute to sales projections and financial planning to support seasonal sales, profit, and business health.
• Execute assigned marketing communication plans, including activation, PR, digital, social, and/or promotional workstreams, with clear objectives and measures of success.
• Lead day-to-day marketing work with assigned agencies and vendors, managing briefs, feedback, timelines, deliverables, and budget components.
• Ensure marketing work reflects Lindt, sub-brand, and seasonal equities while remaining relevant to the consumer occasion and U.S. marketplace.
• Lead defined cross-functional project teams and working sessions, driving alignment, decisions, accountability, and timely resolution of risks.
• Partner with Sales and Sales Strategy to develop persuasive, customer- and channel-relevant selling stories, materials, and recommendations.

Benefits

• A bonus and/or long-term incentive may be included as part of the compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level