Associate Brand Manager

Lakeshirts•Detroit Lakes, MN

2d•$60 - $80•Onsite

About The Position

Lakeshirts is seeking a strategic, driven Associate Brand Manager to lead marketing strategy, positioning, and brand expression for resort brands Yesterdays, EMI-TGT, and Lakeshirts. The role elevates the company’s brand presence across destination and outdoor lifestyle markets and supports community engagement. Working closely with Sales, Product, Creative Directors, retail partners, and other stakeholders, the Associate Brand Manager develops tailored go-to-market strategies and helps deliver clear, creative, and competitive brand experiences through email marketing, catalogs, photoshoots, content creation, partner communications, retail marketing, and community initiatives. This role combines brand strategy with hands-on execution. It owns and evolves brand strategy, positioning, voice, and seasonal go-to-market plans; leads campaign and sales-enablement materials through planning and approval; manages B2B email campaigns and evaluates performance; and develops external and internal communications. The position also supports retail environments, trade-show materials, social media, events, and onsite activations. It manages incoming marketing requests, applicable licensing approvals, and success measures for catalogs and campaigns, using Monday.com and emerging AI tools to improve planning and execution. It does not design products, manage SKU setup or inventory processes, directly manage trade shows, or function solely as a production-level project manager. The position is onsite at Lakeshirts headquarters in Detroit Lakes, Minnesota, with a Monday–Friday schedule from 8:00 a.m. to 5:00 p.m. Occasional travel is required.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
3–6 years of experience in brand management, brand marketing, integrated marketing, content marketing, sales enablement, or a related field.
Experience developing go-to-market plans, brand campaigns, email marketing, catalogs, retail marketing, or website content.
Strong eye for photography, visual storytelling, brand voice, and lifestyle content, with the judgment to keep multiple brands distinct and consistent.
Ability to think strategically while executing tactically, prioritize competing requests, and manage multiple timelines in a fast-moving environment.
Clear and confident written, verbal, and presentation communication skills, with the ability to influence and collaborate without direct authority.
Proficiency in Microsoft Office.
Comfort learning Monday.com, analytics tools, AI-enabled marketing tools, and related marketing technology.
Occasional travel required.

Nice To Haves

Mailchimp, Klaviyo, and e-commerce experience are especially helpful.
Passion for or familiarity with resort, outdoor lifestyle, destination retail, apparel, or consumer brands is strongly preferred.

Responsibilities

Own and evolve brand strategy, positioning, voice, and seasonal go-to-market plans for Yesterdays, EMI-TGT, Lakeshirts, and assigned initiatives.
Lead catalogs, fliers, campaign messaging, content direction, and sales-enablement materials from planning through cross-functional approval, in partnership with the Marketing Creative Lead.
Plan and manage B2B email campaigns in Mailchimp and Klaviyo, maintain campaign cadence, and use performance insights to improve engagement.
Partner with Sales, Product, Creative Directors, HR, retail partners, and community stakeholders to align priorities, capture opportunities, and deliver consistent brand experiences.
Develop on-brand external communications, partner and association messaging, presentations, company announcements, social media content, and Lakeshirts community initiatives.
Shape retail marketing, in-store branded environments, trade-show materials, social media, events, and onsite activations that support the broader go-to-market plan.
Manage incoming marketing requests, licensing approvals when applicable, and success measures for catalogs and campaigns.
Use Monday.com and emerging AI tools to improve planning, execution, and storytelling.

Benefits

PTO accrual begins immediately for exempt employees.
Holiday pay eligibility from the start date.
Health, dental, vision, and life coverage eligibility begins the first of the month after 60 days.
401(k) participation begins the first of the month after 60 days.
Company 401(k) match eligibility begins after 12 months.
Profit sharing based on company performance.
Merchandise discounts.
Employee Assistance Program.
Employee events and recognition.
Referral incentives.
Dog-friendly workplace.