Associate Brand Manager, Brand Management

World Finer Foods, LLC.•Bloomfield, NJ

About The Position

The Associate Brand Manager, Brand Development will help shape how Bonne Maman connects with U.S. consumers during a period of growth. The role owns high-visibility work across social and digital media, creators, retail media, pop-ups, experiential sampling, and a focused product portfolio and commercialization projects. It is a hands-on, collaborative position focused on translating insight and strategy into integrated programs that build awareness, inspire trial, and drive commercial impact. The Associate Brand Manager independently leads defined workstreams, develops recommendations, and has the opportunity to influence brand and investment decisions. The Director retains final decision rights for annual brand strategy, major investment shifts, final creative direction, and major portfolio and innovation decisions. The role works broadly with Sales, Shopper Marketing, Finance, Supply Chain, Operations, R&D, agencies, and global partners. Responsibilities span integrated media planning; strategy, execution, and evaluation of brand-led experiential programs; management of assigned products and commercialization projects, initially including Pie Fillings and Tartlets; commercial and performance partnership; and cross-functional brand strategy support. Success includes delivering coordinated, on-brand programs and launches, improving consumer engagement, trial, and conversion, and providing clear performance learning and investment recommendations.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5–8 years of relevant experience.
Demonstrated ownership of integrated social media, digital, or paid media campaigns.
Experience managing agency partners and complex cross-functional workstreams.
Working knowledge of paid, owned, earned, and retail media channels.
Strong project management, communication, presentation, and analytical skills.
Ability to develop recommendations, influence without direct authority, and operate effectively in ambiguity.

Nice To Haves

Consumer packaged goods, food and beverage, or premium consumer brand experience.
Experience with creators, content production, experiential programs, sampling, and retail media.
Experience connecting marketing activity to customer plans, conversion, and sales results.
Brand management, innovation, commercialization, or new-product launch experience.
Familiarity with forecasting, budget management, and performance measurement.
Experience working with global or international brand teams.

Responsibilities

Lead integrated planning across social media, digital media, and retail media networks in partnership with Shopper Marketing and under the Director’s strategic guidance.
Translate the brand’s social-first and omnichannel ambition into channel roles, briefs, timelines, and investment recommendations.
Develop connected consumer journeys across content, paid media, retail media, e-commerce, experiential, and customer touchpoints.
Use performance learning to improve amplification plans and recommend future priorities and investment shifts.
Own the strategy, planning, execution, and performance evaluation of brand-led pop-ups, experiential activations, and experiential sampling programs.
Connect experiential programs with talent, content creators, content development, amplification, and paid media.
Set objectives, audience priorities, briefs, execution standards, and success measures that move consumers from awareness and engagement toward trial and conversion.
Lead agency, creator, production, staffing, and vendor relationships; manage timelines, budgets, logistics, and issue resolution within agreed scope.
Partner with Shopper Marketing so retail sampling led by the Shopper team complements brand-led pop-ups and experiential sampling.
Coordinate internal, cross-functional, and external execution partners while retaining end-to-end accountability for experiential strategy, delivery, and performance learning.
Manage a focused portfolio of assigned products and commercialization projects, initially including Pie Fillings and Tartlets.
Lead defined portfolio projects from brief through launch and post-launch learning, with Director alignment at key decisions.
Build project plans, business cases, milestones, risks, and recommendations to enable timely decisions.
Coordinate cross-functional delivery across Sales, Finance, Supply Chain, Operations, R&D, agencies, and global partners.
Partner with Sales and Shopper Marketing to connect brand plans to customer priorities, retail media, and retail execution.
Develop inputs for forecasts, customer presentations, and commercialization plans for assigned projects.
Recommend objectives and performance indicators for media, content, experiential, and portfolio initiatives.
Synthesize results, identify implications, and present recommendations to improve consumer impact and commercial effectiveness.
Translate consumer, cultural, category, customer, and competitive insights into recommendations and actionable briefs.
Develop creative briefs and guide creative development under the Director’s strategic direction.
Create clarity across roles, timelines, and decisions; anticipate risks and escalate them with a proposed solution.
Provide project direction, context, and feedback to internal, cross-functional, and external execution partners.
Contribute to scalable tools, processes, and ways of working across Brand Development.