Associate Brand Manager

Pacifica Beauty • New York, NY

8d • $85,000 - $100,000 • Hybrid

About The Position

Pacifica Beauty is seeking a curious, consumer-focused Associate Brand Manager with knowledge of the beauty and wellness landscape. Partnering closely with the Brand Leader, this role brings brand strategy and launches to life across Product Development, Creative, Marketing, Sales, Operations, and Finance. The Associate Brand Manager also coordinates brand and user-generated content into a monthly go-to-market plan, ensures assets are proofed and approved, and distributes them across channels, retail partners, and commercial teams to support complete 360-degree coverage. The position is based in the NYC area and is hybrid, reporting to the VP of Marketing, Community + Product. Compensation is $85,000–$100,000, based on experience.

Requirements

• BA or BS degree.
• 2–5 years of experience in brand management, marketing, product marketing, or CPG.
• Strong analytical skills and advanced Excel and PowerPoint skills.
• Exceptional project management and attention to detail, with a track record of managing multiple projects and deadlines.
• Strong writing skills, including the ability to craft hooks and headlines and deliver clean, proofread copy.
• Clear communication skills and the ability to build strong relationships across teams.
• Understanding of omnichannel and retail partner content needs, including Walmart, Amazon, and Whole Foods.
• Genuine passion for beauty, wellness, and building meaningful brands.

Nice To Haves

• Beauty or wellness experience.
• Experience with syndicated data and retailer reporting.
• Experience with DAM or SharePoint and UGC usage rights.

Responsibilities

• Drive annual brand plans, launches, and commercialization across key retail channels, keeping cross-functional timelines, milestones, and launch dates on track.
• Align Product Development, Creative, Integrated Marketing, Sales, Operations, and Supply Chain on readiness, messaging, and timing, and keep stakeholders informed.
• Build launch playbooks, product briefs, messaging frameworks, retailer presentations, and commercialization materials.
• Analyze sales, consumer insights, syndicated data, retailer trends, and competitive activity, and turn findings into recommendations.
• Track assortment, hero SKU productivity, promotions, and new launches; coordinate product information, competitive research, claims, pricing, and launch readiness for innovation.
• Collect UGC, creator content, and brand assets into a monthly go-to-market aligned to the marketing calendar, organized by month, campaign, SKU, and channel, with usage rights, dates, and specifications.
• Share approved assets across DTC, social, email, and retail partners, including Walmart, Amazon, and Whole Foods, and with Sales, Customer Marketing, and eCommerce.
• Write hooks, headlines, and retailer and PDP copy; proof assets for accuracy, claims, brand voice, specifications, and retailer requirements.
• Work with the Brand Leader to ensure every launch is covered across product, content, retail, digital, and community.
• Prepare business recaps and leadership updates, and improve team processes.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Employee discounts on Pacifica Beauty products.
• Supportive and inclusive work culture that values diversity, creativity, and innovation.
• Meaningful work intended to make a positive impact on people and the planet.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level