Associate Brand Manager

External•Walnut Creek, CA

About The Position

The Associate Brand Manager contributes to brand success by executing key activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. The role owns brand activities end to end, advocates for consumers, and drives brand performance, equity, and share by activating distinctive consumer insights. It helps the team understand consumers and build engaging brand experiences, supports innovation in collaboration with product development, sales, shopper marketing, operations, and finance, and serves as a quality champion focused on maintaining or improving the consumer product experience. The role encompasses brand stewardship, development and execution of brand and communication plans, retail and channel performance, packaging, budget management, and end-to-end new product development. The Associate Brand Manager works with internal and external partners to commercialize products and deliver brand plans, while using consumer, marketplace, and business data to measure results and guide action.

Requirements

Bachelor of Science or Bachelor of Arts in Marketing or a related field.
1–2 years of brand marketing experience.
Experience leading marketing communications projects, including digital and media strategies.
Experience partnering with cross-functional teams and agency partners.
Experience developing brand or product plans, such as communication campaigns and commercialization strategies.
Strong leadership, decision-making, analytical, communication, and strategic-thinking skills; self-motivation and a consumer-focused mindset.
Ability to influence and lead others, including people outside the Marketing function.
Ability to identify consumer insights and translate them into product and marketing innovation.
Ability to translate critical thinking into business results.
Deep understanding of key P&L drivers.
Quantitative strength in analyzing data and synthesizing learning into insights and action.
Knowledge of multidisciplinary business principles and practices for cross-functional projects and activities.
Attention to detail; ability to set priorities, meet deadlines, and manage multiple projects in a fast-paced, changing environment.
Ability to work independently and make decisions with minimal supervision.
Clear, concise oral and written communication skills.
Ability to handle confidential and sensitive information professionally and calmly.
Knowledge of general office administration, procedures, and equipment, including proficiency in Microsoft Office Suite.
Strong sense of urgency, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

Nice To Haves

MBA preferred but not required.
Consumer goods (CPG) experience strongly preferred.

Responsibilities

Use marketplace data and trends to deepen understanding of consumer demographics, psychographics, and behavioral drivers.
Support development of annual brand plans using brand, consumer, and marketplace data to generate demand and sustain long-term brand health, including equity, awareness, and engagement.
Execute brand plans to achieve sales and market share goals, monitor performance, and optimize in real time.
Champion the brand at key retailers and customers, pursuing competitive advantage and effective trade and marketing spending.
Partner with the brand manager to develop and execute communication plans across channels; lead tactical communications initiatives, including agency and cross-functional management, planning, execution, and measurement.
Support packaging design and implementation for renovation, innovation, and quality improvements.
Manage the day-to-day brand budget, with attention to detail, savings, and optimization.
Advocate for the brand internally and externally by preparing, presenting, and selling in brand-plan elements to management, cross-functional partners, and external stakeholders.
Lead and support new product development projects end to end, balancing quality, consumer voice, and business impact, and partnering with cross-functional teams to commercialize projects.
Provide consumer and product-quality insights and lead actions to maintain or improve the product experience.