Associate Brand Manager

Lakeshirts•Detroit Lakes, MN

14h•Onsite

About The Position

Lakeshirts is seeking a strategic and hands-on Associate Brand Manager to lead marketing strategy, positioning, and brand expression for Yesterdays, EMI-TGT, and Lakeshirts’ company brand and community engagement. The role focuses on building brand presence across destination and outdoor lifestyle markets and shaping how resort communities experience and connect with the brands. The Associate Brand Manager works closely with Sales, Product, Creative Directors, retail partners, and other stakeholders on go-to-market strategies, email marketing, catalogs, photoshoots and content creation, and partner communications. The position combines brand strategy with practical marketing execution and is based onsite at Lakeshirts’ headquarters in Detroit Lakes, Minnesota. This is a full-time, Monday-through-Friday position with a scheduled workday of 8:00 a.m. to 5:00 p.m. The annual pay range is $60,000 to $80,000. Occasional travel is required. The role does not design products, manage SKU setup or inventory processes, directly manage trade shows, or function solely as a production-level project manager.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
3–6 years of experience in brand management, brand marketing, integrated marketing, content marketing, sales enablement, or a related field.
Experience developing go-to-market plans, brand campaigns, email marketing, catalogs, retail marketing, or website content.
Strong eye for photography, visual storytelling, brand voice, and lifestyle content, with the judgment to keep multiple brands distinct and consistent.
Ability to think strategically while executing tactically, prioritize competing requests, and manage multiple timelines in a fast-moving environment.
Clear and confident written, verbal, and presentation communication skills, with the ability to influence and collaborate without direct authority.
Proficiency in Microsoft Office and comfort learning Monday.com, analytics tools, AI-enabled marketing tools, and related marketing technology.
Ability to travel occasionally.
Ability to see and hear, read and write; adaptability, analyzing, assessing, calculating, decision making, dependability, judgment, reading, speaking, following direction, handling multiple priorities, and reasoning.
Physical demands include continuously sitting and occasionally lifting, standing, walking, carrying, pushing, pulling, climbing, balancing, bending, twisting, crawling, reaching, lifting items of various weights, carrying items of various weights, and reaching above, at, and below shoulder height.

Nice To Haves

Mailchimp, Klaviyo, and e-commerce experience are especially helpful.
Passion for or familiarity with resort, outdoor lifestyle, destination retail, apparel, or consumer brands is strongly preferred.

Responsibilities

Own and evolve brand strategy, positioning, voice, and seasonal go-to-market plans for Yesterdays, EMI-TGT, Lakeshirts, and assigned initiatives.
Lead catalogs, fliers, campaign messaging, content direction, and sales-enablement materials from planning through cross-functional approval, in partnership with the Marketing Creative Lead.
Plan and manage B2B email campaigns in Mailchimp and Klaviyo, maintain campaign cadence, and use performance insights to improve engagement.
Partner with Sales, Product, Creative Directors, HR, retail partners, and community stakeholders to align priorities, identify opportunities, and deliver consistent brand experiences.
Develop on-brand external communications, partner and association messaging, presentations, company announcements, social media content, and Lakeshirts community initiatives.
Shape retail marketing, in-store branded environments, trade-show materials, social media, events, and onsite activations in support of broader go-to-market plans.
Manage incoming marketing requests, licensing approvals when applicable, and success measures for catalogs and campaigns.
Use Monday.com and emerging AI tools to improve planning, execution, and storytelling.