Brand Management & Marketing Manager

Hard Rock Hotel & Casino Ottawa

2d

About The Position

Under the direction of the Director of Brand Marketing, the Brand Management & Marketing Manager supports the strategic development, management, and execution of brand marketing initiatives across Seminole Hard Rock Support Services (SHRSS), Seminole Gaming, Hard Rock International Hotels, Casinos, and Cafes, as well as departments throughout the enterprise. The role supports brand development, creative strategy, visual identity, design, marketing communications, tactical deployment, and brand compliance to create a cohesive and consistent brand experience across business verticals and consumer touchpoints.

The manager partners with internal stakeholders, creative services, external agencies, and cross-functional teams to translate brand strategy and business objectives into creative concepts, campaigns, and branded experiences. The position combines strategic thinking, creative problem-solving, and project execution while maintaining the integrity and evolution of the Hard Rock brand.

Requirements

• Bachelor’s degree from an accredited college or university, with major coursework in marketing, branding, advertising, graphic design, visual communications, communications, or a related field.
• At least five years of experience in brand management, marketing, creative development, design, advertising, or a related discipline.
• Demonstrated understanding of brand strategy, brand identity, visual design principles, creative development, and integrated marketing communications.
• Experience collaborating with creative teams, graphic designers, art directors, advertising agencies, and other creative partners to develop and execute brand-aligned marketing materials and campaigns.
• Experience reviewing creative concepts and design deliverables for consistency with brand guidelines, visual identity, and marketing objectives.
• Experience managing multiple projects, coordinating cross-functional stakeholders, and overseeing creative workflows from initial brief through final delivery.

Nice To Haves

• Experience working with external agencies, vendors, and production partners.
• Proficiency in presentation development, creative review tools, and digital asset management systems.

Responsibilities

• Support brand marketing across Seminole Gaming, SHRSS, Hard Rock International Hotels and Casinos, and Hard Rock Cafes.
• Support the development and execution of marketing programs that strengthen brand identity and awareness.
• Guide brand efforts across multiple verticals and enforce brand standards to maintain brand integrity.
• Support creative needs for advertising programs, brand programs, sponsorships, global programs, and Unity by Hard Rock.
• Contribute to brand strategy, creative development, and visual storytelling initiatives.
• Collaborate on creative concepts, art direction, design reviews, and marketing and brand assets across digital, print, and other media.
• Provide creative input and feedback on design concepts, layouts, imagery, typography, color palettes, messaging, and other visual elements.
• Partner with internal teams and external creative agencies to develop, review, refine, and approve creative assets and marketing materials.
• Evaluate creative work for brand alignment, quality, consistency, and effectiveness.
• Organize and manage brand assets, creative files, templates, guidelines, and approved marketing materials in the digital asset management system.
• Track project budgets, timelines, creative deliverables, and approval milestones.
• Collaborate with partnership, marketing, property, and entertainment stakeholders to ensure brand compliance and coordinate cross-functional communications.
• Maintain relationships with regional and property-level stakeholders.
• Maintain alignment with brand strategy and guidelines, including updating brand standards and guidelines in the digital asset management system.
• Upload and audit files in the digital asset management system.
• Manage third-party vendors, including advertising, print, and creative agencies, to help ensure brand consistency across verticals.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager