Associate Brand Manager
About The Position
The Associate Brand Manager is a member of the Brand Management team supporting the development and execution of growth strategies across a portfolio of branded products. The role combines strategic planning, business analytics, innovation management, and marketing execution to support brand health, category growth, and commercial objectives. It partners with Sales, Insights & Analytics, R&D, Operations, Finance, Customer Marketing, and external agency partners to identify opportunities, execute initiatives, and deliver financial objectives. The position supports annual operating plans and multi-year strategic growth plans, forecasting and performance tracking, and analysis of category, brand, consumer, customer, and competitive performance. It leads cross-functional project management for innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization, and supports integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels. The role is hybrid: Fridays are remote and Monday through Thursday are in the Oak Brook office. Occasional travel to business meetings or company locations may be required.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- At least 2 years of business-related experience within the Consumer Packaged Goods (CPG) industry.
- Experience leading and working with external agencies, such as creative, media, digital, packaging, or shopper marketing agencies.
- Experience supporting product innovation or commercialization projects.
- Strong analytical skills and ability to conduct data pulls and interpret data, such as Circana, NielsenIQ, and Numerator.
- Understanding of pricing, promotion, assortment, and category management principles within CPG.
- Demonstrated success leading cross-functional teams and collaborating with others.
- Self-starter able to work independently.
- Ability to thrive in an entrepreneurial, fast-paced work environment with ambiguity and change.
- Ability to prioritize work and manage multiple priorities effectively with a sense of urgency.
- Strong communication skills at all levels of the organization and with customers.
Responsibilities
- Support development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
- Support forecasting, annual planning, and performance tracking against business objectives.
- Analyze category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
- Identify key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.
- Lead cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
- Track post-launch performance and recommend actions to optimize business results.
- Support development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
- Partner with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.
- Support customer meetings, business reviews, and strategic presentations.
Benefits
- Medical, dental, and vision insurance.
- 401(k) with match.
- Short-term and long-term disability insurance, accidental death and dismemberment insurance, and life insurance.
- Health Savings Account (HSA) and Flexible Spending Account (FSA).
- Employee Assistance Program (EAP).
- Hospital indemnity insurance, accident insurance, identity and fraud protection plan, legal coverage, and critical illness insurance.
- Additional bonus potential.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
