Associate Brand Manager

GSK • Warren, NJ

1d • Hybrid

About The Position

As Associate Brand Manager for PRONAMEL, you will help shape the brand’s future by driving growth, cultural relevance, and innovation launches. The role focuses on finding new and relevant ways for the Sensodyne Franchise to connect with consumers and deepening brand meaning through social communications. You will work with internal teams and strategic agency partners across Earned & Social, Creators, and Paid Media to bring strategy to life through the Earned, Shared, Owned, and Paid model. Execution spans multiple channels and touchpoints, including retailers and digital commerce. The position is based in Berkeley Heights, New Jersey, and follows a hybrid model requiring three days per week in the office; shuttle service is provided for commuters.

Requirements

• At least 2 years of brand marketing experience.
• Experience launching or scaling new ideas or platforms.
• Strong cross-functional leadership skills.
• Financial, analytical, and business acumen, with a growth mindset.
• Curiosity and a collaborative approach, with a commitment to excellence.
• Comfort with ambiguity and working quickly with a can-do attitude.
• Strong creative instincts grounded in consumer insight and data.
• Fluency in and enthusiasm for social, culture, and modern brand building.

Nice To Haves

• Experience in social or digital marketing.
• Prior brand management experience with U.S. consumer packaged goods brands.
• Experience in advertising or media planning.
• MBA in Marketing or a related field.

Responsibilities

• Build and scale social growth platforms rooted in culture and modern consumer behavior.
• Lead social strategy and execution end-to-end, driving relevance, talkability, and momentum.
• Partner with agencies and creators to develop bold, platform-native work that stands out.
• Test, learn, and scale ideas, using data to sharpen them and improve performance.
• Influence cross-functional partners with strong points of view, clear storytelling, and a bias for action.
• Partner with analytics teams to understand brand performance and agilely optimize strategy and tactical execution.
• Execute brand communications across the Earned, Shared, Owned, and Paid model, including retailers and digital commerce.

Benefits

• Competitive pay.
• Comprehensive healthcare programs, with the company paying for the majority of medical coverage for employees and their families.
• Generous 401(k) plan.
• Tuition reimbursement.
• Time-off programs, including six months of paid parental leave.
• Eligibility for benefits beginning on the first day of employment.
• Discretionary bonus based on achievement of key business performance.
• Other incentive and recognition programs.
• Shuttle service for commuters.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed