Associate Brand Manager

Riviana Foods Inc. - USA • Houston, TX

6d

About The Position

The Associate Brand Manager supports growth of the brand portfolio, leading key initiatives for a core brand (approximately 75% of the workload) and supporting broader portfolio needs (approximately 25%). The role combines strategic thinking, analytical rigor, project management, and cross-functional leadership, partnering with Sales, Consumer Insights, Finance, R&D, Supply Chain, and agency partners to deliver business results and execute growth-driving brand strategies.

For the core brand, the Associate Brand Manager leads brand initiatives, campaigns, and business-building projects; supports annual planning and growth recommendations; manages innovation, renovation, packaging, and commercialization projects from concept through launch; analyzes performance and recommends actions; partners with agencies on consumer-facing marketing; coordinates cross-functional execution; supports budgets, forecasting, and performance measurement; and prepares presentations for leadership.

Across the broader portfolio, the role conducts category, consumer, competitive, and marketplace analysis; supports business reviews, scorecards, and reporting; develops insights from syndicated data, retailer trends, consumer research, and internal metrics; assists with portfolio strategy and ad hoc analyses; coordinates timelines across brands and stakeholders; and translates data into recommendations for business decisions and marketing strategy.

Requirements

• Bachelor's degree required.
• 1–4 years of marketing, brand management, category management, consumer insights, or related experience.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational skills.
• Ability to manage multiple priorities and timelines simultaneously.
• Strong written, verbal, and presentation skills.
• Ability to influence cross-functional teams without direct authority.
• Proficient use of Microsoft Excel and PowerPoint.
• Interest and willingness to learn and adapt to industry trends, consumer insights, and programs.
• Accountable, results-oriented, trustworthy, persuasive, collaborative, proactive, and innovative.

Nice To Haves

• MBA preferred.
• Experience utilizing syndicated data and market research tools preferred.

Responsibilities

• Lead development and execution of initiatives, campaigns, and business-building projects for the primary brand.
• Support annual brand planning, strategic recommendations, and growth initiatives.
• Manage innovation, renovation, packaging, and commercialization projects from concept through launch.
• Analyze brand performance, identify opportunities and risks, and provide recommendations to leadership.
• Partner with agency teams to develop consumer-facing marketing programs and creative assets.
• Coordinate cross-functional teams to keep projects on strategy and on timeline.
• Support budget tracking, forecasting, and performance measurement of key initiatives.
• Develop presentations for leadership reviews and business updates.
• Conduct category, consumer, competitive, and marketplace analyses across the portfolio.
• Support cross-brand business reviews, scorecards, and performance reporting.
• Develop actionable insights from syndicated data, retailer trends, consumer research, and internal business metrics.
• Assist with portfolio-level strategic projects and ad hoc business analyses.
• Support timeline management and project coordination across multiple brands and stakeholders.
• Translate data into concise recommendations that inform business decisions and future marketing strategies.

Benefits

• Company-sponsored benefits to support health and well-being.
• 401(k) retirement savings plan.
• Career development and professional growth opportunities.
• Opportunity to lead projects, contribute ideas, and support continuous improvement.
• Collaborative work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level