Associate Brand Manager

Campbell's•Camden, NJ
•$97,800 - $134,500

About The Position

The Associate Brand Manager will support the growth of Pacific Broth, described as the #1 organic broth brand in America. The role supports strong in-year execution, builds foundational business acumen, and applies data and insights to drive continuous improvement. It plays a critical role in brand operations by identifying risks and growth opportunities, bringing brand strategies to life through cross-functional collaboration and disciplined execution, and maintaining a consumer-first mindset. The position reports to the Brand Manager, Pacific Broth, and works with Soup & Broth category brand teams and partners across Sales, Finance, Supply Chain, and R&D. Collaboration may also include Insights & Analytics, Innovation, Omni-Commerce, and Consumer Experience.

Requirements

  • Bachelor’s degree required.
  • 2+ years of brand management experience in CPG or a related industry; an MBA will count for additional experience.
  • Strong analytical and problem-solving skills, including the ability to translate data into insights.
  • Demonstrated ability to manage projects and collaborate cross-functionally.
  • Strong communication and presentation skills.
  • Proactive, curious, and growth-oriented mindset.
  • Strong business and financial acumen with analytical rigor.
  • Ability to manage multiple projects under tight deadlines in a dynamic environment.

Nice To Haves

  • MBA preferred.
  • CPG experience strongly preferred.
  • Food or beverage industry experience is a plus.
  • Product commercialization or Stage Gate experience is a plus.

Responsibilities

  • Translate data into clear narratives, identify root causes, and recommend actions that improve in-year results and prepare the business for future success.
  • Transform ways of working through the o9 integration for demand planning and business monitoring.
  • Monitor competition within the Broth category and drive forward-looking, data-driven actions.
  • Build understanding of category dynamics and human behavior to inform recommendations that unlock incremental growth.
  • Identify and act on near-term growth opportunities using performance analytics, competitive insights, and market trends.
  • Partner cross-functionally to align plans, manage tradeoffs, and support delivery of financial and demand targets.
  • Use consumer, shopper, and customer insights to develop actionable opportunities that inform in-year brand decisions and improve business performance.
  • Contribute to the development and execution of innovation initiatives that strengthen the pipeline and deliver meaningful impact in market.

Benefits

  • Medical, dental, short- and long-term disability, AD&D, and life insurance, with coverage options for individuals, families, and domestic partners.
  • Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
  • Unlimited sick time, paid time off, and holiday pay.
  • Free access to the fitness center for employees in WHQ.
  • Access to on-site day care operated by Bright Horizons and a company store for employees in WHQ.
  • Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
  • Employee Resource Groups (ERGs).
  • Wellness benefits beginning on the first day of employment.
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