Brand Manager Jobs

About The Position

Requirements

• 6+ years of experience in B2B marketing, content marketing, brand strategy, communications, product marketing, or related disciplines
• Proven experience building and scaling content and thought leadership programs that support business growth, brand awareness, and pipeline generation
• Strong background in messaging development, positioning, narrative creation, and brand strategy
• Experience partnering directly with executive leadership and serving as a trusted advisor on messaging, reputation, and market positioning
• Demonstrated success developing executive thought leadership programs, including LinkedIn strategy, bylines, speaking engagements, media opportunities, and ghostwriting
• Exceptional writing, editing, storytelling, and content development skills with the ability to translate complex concepts into clear, compelling narratives
• Experience creating content across multiple formats including blogs, reports, customer stories, webinars, presentations, videos, social content, and sales enablement materials
• Strong understanding of content performance, SEO, audience engagement, and content distribution strategies
• Experience managing creative agencies, freelance resources, and external partners while maintaining high quality standards and budget accountability
• Proven ability to lead cross-functional initiatives and influence stakeholders across executive leadership, sales, product, customer success, and marketing teams
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Experience developing annual content, brand, and thought leadership strategies aligned to business objectives and go-to-market priorities
• Analytical mindset with the ability to measure content and brand performance and translate insights into actionable recommendations
• Experience managing agency relationships, and resource planning
• Ability to balance strategic thinking with hands-on execution
• You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.

Nice To Haves

• Experience supporting multi-product or portfolio brands
• Experience in private equity-backed or high-growth organizations
• Familiarity with HubSpot, Salesforce, Google Analytics, and modern content marketing technologies
• Experience producing or directing video content, podcasts, webinars, and executive presentations
• Experience in public relations and earned media

Responsibilities

• Develop and evolve core messaging across products, segments, and personas
• Ensure brand and messaging adherence across campaigns, sales materials, product marketing, customer communications, and executive visibility
• Partner with product and sales to refine positioning based on market feedback
• Build OrthoFi’s authority and trust in market through strategic storytelling, proof points, and differentiated positioning
• Lead brand strategy and narrative architecture across the full portfolio, ensuring alignment across OrthoFi, OrthoBanc, and AcceptCare
• Develop strategy to position OrthoFi as a trusted, credible partner through thought leadership, bylines, awards, PR opportunities, and strong market presence
• Influence executive and leadership alignment on positioning decisions, messaging priorities, and market differentiation
• Act as the primary strategic advisor to leadership on brand reputation, market positioning, and executive visibility
• Develop long-form content including blogs, customer stories, ebooks, guides, reports, and strategic campaign content
• Manage the editorial calendar aligned to business priorities, campaigns, and market opportunities
• Develop content that supports demand generation, SEO, sales enablement, and customer trust
• Maximize the reach of content and thought leadership through strong distribution strategy and content repurposing
• Lead video and reel production for thought leadership, organic social, webinars, customer stories, and brand storytelling
• Develop concepts, scripts, and creative direction for short-form and long-form video content
• Set editorial strategy and content priorities across the business, ensuring content aligns to pipeline goals, market opportunities, and executive visibility priorities
• Own strategic content planning for major launches, events, and company-level initiatives
• Build annual brand, content, and thought leadership strategy aligned to company growth goals and go-to-market priorities
• Own CEO thought leadership strategy across both social and editorial channels
• Own organic social strategy as a distribution channel for content and brand storytelling
• Support speaking engagements and webinars through presentation development, messaging, and executive prep
• Build decks and presentation narratives for speaking engagements, webinars, and executive presentations
• Manage executive visibility through LinkedIn strategy, ghostwriting, bylines, and contributed content
• Expand thought leadership strategy beyond the CEO to support broader leadership visibility where valuable
• Drive strategic speaking opportunities, industry influence, and authority-building programs across the executive team
• Own both execution and agency leadership, creating content directly while guiding external partners to deliver high-quality, on-brand work
• Provide direction and feedback to elevate creative output
• Ensure projects are delivered on time and within budget
• Lead agency strategy, partner evaluation, and resource planning to improve output, efficiency, and scale
• Establish stronger creative processes and operational standards across content, design, and production workflows
• Own content and brand investment planning, including agency budgets, production spend, and resource allocation decisions
• Partner with demand generation, events, and enablement to ensure content supports campaigns and pipeline goals
• Support sales with strong, on-brand materials and narratives
• Collaborate with product marketing to align product and segment messaging
• Work with customer teams to ensure a consistent brand experience post-sale
• Serve as the strategic brand lead across the organization, influencing priorities across leadership, product, sales, customer success, and growth
• Help shape broader go-to-market strategy by ensuring messaging, authority, and brand trust are embedded across all revenue motions
• Define and measure success across content, executive visibility, and brand programs using engagement, influence, pipeline contribution, and market authority metrics
• Report brand performance and recommendations to executive leadership

Benefits

• Full medical, dental, and vision plans
• Flexible PTO
• Employer HSA contribution
• 9 Company Paid holidays
• 401(k) match, 3% after 90 days of employment
• Supportive culture with one-of-a-kind growth opportunities
• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay
• Company and team outings
• Peer-to-peer recognition program
• Vendor discounts