Sr Associate Brand Manager

Campbell's • Camden, NJ

4d • $115,800 - $159,200

About The Position

Campbell’s is hiring a Senior Associate Brand Manager for its Prego business. As a key member of the Prego Brand Team, the role helps shape the future of the brand by translating consumer, customer, and marketplace insights into actionable growth strategies across brand building, innovation, omnichannel activation, and business planning.

The position balances short-term business management with long-term brand building. It identifies growth opportunities, evaluates competitive threats, and influences strategic direction across multiple priorities. Success requires collaboration and influence across Marketing, Sales, Finance, Consumer Insights, Innovation, R&D, Shopper Marketing, Omnichannel, Revenue Growth Management, and agency partners, while managing concurrent innovation launches, retailer programs, consumer campaigns, portfolio optimization, and planning processes.

This is a full-time, salaried position with a target base salary range of $115,800–$159,200. Individual base pay depends on work location and factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• 2–3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.
• Strong business acumen and analytical skills, with the ability to translate data into actionable business recommendations.
• Proven ability to lead cross-functional teams and manage complex projects.
• Demonstrated success influencing stakeholders across multiple functions and leadership levels.
• Strong communication, presentation, and storytelling skills.
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis.

Nice To Haves

• MBA preferred.
• Consumer packaged goods experience strongly preferred.
• Food experience is a plus.

Responsibilities

• Lead execution and support development of Prego’s long-term growth agenda, including growth opportunities across core Red Sauce, Alfredo, Blush, and future innovation platforms.
• Identify and prioritize growth opportunities using consumer insight, competitive assessments, retail trends, and performance analytics; help develop a 3–5-year roadmap to increase household penetration, consumption, and usage occasions.
• Support portfolio strategy by optimizing assortment, improving innovation productivity, and aligning resources with high-growth opportunities.
• Develop understanding of the Italian meal solutions category, competitive dynamics, and evolving consumer needs; identify ways to strengthen Prego’s relevance and drive penetration, repeat purchase, and meal-occasion expansion.
• Translate consumer and marketplace insights into business recommendations that influence senior leadership decision-making.
• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams on retailer-specific growth strategies and activation plans.
• Drive omnichannel performance initiatives, including digital shelf excellence, e-commerce growth, search, content optimization, retailer media, and consumer conversion.
• Identify opportunities to strengthen performance at strategic customers, including Walmart, Kroger, Ahold Delhaize, Albertsons, and regional retailers.
• Partner with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, and Operations to develop and commercialize innovation and renovation initiatives.
• Build and manage an innovation pipeline focused on incremental growth, strategic platforms, and Prego’s role in Campbell’s Italian portfolio.
• Lead project teams to deliver initiatives on time, within budget, and against business objectives.
• Partner with Integrated Marketing and agency teams on consumer communication strategies that strengthen brand equity and drive measurable business impact.
• Support campaigns, content, digital experiences, and shopper activations that build consumer trust in Prego’s quality, authenticity, and meal-solution relevance.
• Use consumer and campaign performance data to improve marketing effectiveness and ROI.
• Monitor sales, share, household penetration, distribution, velocity, and profitability metrics; synthesize data into recommendations to improve performance and support strategic decisions.
• Support Integrated Business Planning cycles, Monthly Business Reviews, Annual Operating Planning processes, innovation gates, and leadership presentations.

Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance, with coverage options for individuals, families, and domestic partners.
• Matching 401(k) plan, available from the first day of employment with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Free access to the fitness center for employees at WHQ.
• Access to on-site day care operated by Bright Horizons and a company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits beginning on the first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level