Sr. Brand Manager

Chime Financial•San Francisco, CA
•Hybrid

About The Position

Brand Strategy & Activations is Chime’s brand steward, responsible for integrated campaigns, social-led work, partnerships, and talent. The Sr. Brand Manager translates direction from the Head of Brand into executable work: defining goals, scope, ownership, success measures, briefs, schedules, and results. The role works across Creative, Media, Social, Partnerships, Insights, Product Marketing, Legal, Compliance, and external agency partners to deliver the brand’s major initiatives. The Sr. Brand Manager manages workstreams from initial direction through completion, keeping teams aligned, schedules on track, and brand activity coordinated. The role also helps select suitable talent and brand partners, oversees how initiatives come together on social, and closes each workstream with a results readout and learnings for future work.

Requirements

  • At least 8 years of experience across both agency-side and brand-side work, with roughly two to three years in each.
  • Track record of turning an idea into a campaign that is executed and launched.
  • Strong writing skills, particularly for briefs, goals, and recaps.
  • Ability to manage several workstreams concurrently while maintaining attention to detail.
  • Experience working with talent, creators, or brand partners, and judgment in selecting appropriate partners.
  • Fluency in social media, including understanding what performs and why.

Responsibilities

  • Turn direction from the Head of Brand into goals, scope, owners, success measures, and timelines.
  • Bring structure to ideas and define the work needed to execute them.
  • Secure cross-functional support and keep partner teams clear on their responsibilities and deadlines.
  • Write and own briefs for assigned workstreams, following the team’s briefing process.
  • Build work-back schedules, manage key dates, and flag potential delays.
  • Help select talent and brand partners that fit Chime, and manage how those relationships are established and run.
  • Own how assigned workstreams come together on social.
  • Maintain a coherent brand calendar aligned with team goals and ensure moments are sequenced appropriately.
  • Provide a readout on each workstream’s results and apply learnings to future briefs.

Benefits

  • Eligible full-time employees may receive bonuses and competitive equity.
  • Backup child, elder, and pet care.
  • Subsidized commuter benefits for eligible employees.
  • Comprehensive health, financial, and wellbeing benefits.
  • Generous vacation policy and company-wide paid days off.
  • One percent of time off to support local community organizations.
  • Annual wellness stipend for eligible wellness-related expenses.
  • Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
  • Family planning reimbursement.
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