Sr Associate Brand Manager

Campbell's•Camden, NJ

About The Position

Campbell’s is hiring a Senior Associate Brand Manager for its Prego business. As a key member of the Prego Brand Team, this person will help shape the future of the brand by translating consumer, customer, and marketplace insights into growth strategies across brand building, innovation, omnichannel activation, and business planning. The role supports Prego’s long-term growth agenda across core Red Sauce, Alfredo, Blush, and future innovation platforms, and contributes to portfolio strategy and a 3–5 year growth roadmap. The position works closely with Marketing, Sales, Finance, Consumer Insights, Innovation, R&D, Shopper Marketing, Omnichannel, Revenue Growth Management, Operations, and agency partners. It combines short-term business management with longer-term brand building, cross-functional influence, project and portfolio management, and accountability for business results. The role monitors sales, share, household penetration, distribution, velocity, and profitability, and contributes to Integrated Business Planning, Monthly Business Reviews, Annual Operating Planning, innovation gates, and leadership presentations.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
2–3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.
Strong business acumen and analytical skills, including the ability to translate data into actionable business recommendations.
Proven ability to lead cross-functional teams and manage complex projects.
Demonstrated success influencing stakeholders across multiple functions and leadership levels.
Strong communication, presentation, and storytelling skills.
Experience working with consumer insights, syndicated data, retailer data, and financial analysis.

Nice To Haves

MBA preferred.
Consumer packaged goods experience strongly preferred.
Food experience is a plus.

Responsibilities

Lead execution of and support development of Prego’s long-term growth agenda and identify where the brand can win across core Red Sauce, Alfredo, Blush, and future innovation platforms.
Identify and prioritize growth opportunities using consumer insight, competitive assessment, retail trends, and performance analytics.
Help build a 3–5 year roadmap to increase household penetration and consumption and expand usage occasions.
Support portfolio strategy by identifying assortment optimization and innovation productivity opportunities and aligning resources with high-growth opportunities.
Develop understanding of the Italian meal solutions category, competitive dynamics, and evolving consumer needs, and champion consumer-first growth strategies.
Translate consumer and marketplace insights into business recommendations that inform senior leadership decisions.
Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams on retailer-specific growth strategies and activation plans.
Drive omnichannel initiatives, including digital shelf excellence, e-commerce growth, search, content optimization, retailer media, and consumer conversion strategies.
Identify opportunities to strengthen performance at strategic customers, including Walmart, Kroger, Ahold Delhaize, Albertsons, and regional retailers.
Partner with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, and Operations to develop and commercialize innovation and renovation initiatives.
Help build and manage an innovation pipeline that delivers incremental growth, supports strategic platforms, and strengthens Prego’s role in Campbell’s Italian portfolio.
Lead project teams to deliver initiatives on time, within budget, and against business objectives.
Partner with Integrated Marketing and agency teams to develop consumer communications that build brand equity and measurable business impact.
Support development of campaigns, content, digital experiences, and shopper activations that reinforce Prego’s quality, authenticity, and meal-solution relevance.
Use consumer and campaign performance data to improve marketing effectiveness and ROI.
Monitor business results across sales, share, household penetration, distribution, velocity, and profitability.
Synthesize data from multiple sources into actionable recommendations to improve performance and inform strategic decisions.
Support Integrated Business Planning cycles, Monthly Business Reviews, Annual Operating Planning processes, innovation gates, and leadership presentations.
Balance short-term business management with brand building, identify growth opportunities and competitive threats, and influence strategic direction.
Manage concurrent priorities such as innovation launches, retailer programs, consumer campaigns, portfolio optimization, and annual planning.

Benefits

Medical insurance beginning on the first day of employment.
Dental insurance beginning on the first day of employment.
Short- and long-term disability coverage.
AD&D and life insurance for individuals, families, and domestic partners.
Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
Unlimited sick time.
Paid time off and holiday pay.
Free access to the fitness center for employees in WHQ.
Access to on-site day care operated by Bright Horizons and a company store.
Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
Employee Resource Groups (ERGs).
Wellness benefits beginning on the first day of employment.