Sr Associate, Brand Marketing

Nestle Operational Services Worldwide SA•Arlington, VA

7d•$133,345 - $185,832•Hybrid

About The Position

As Sr Associate, Product Experience (PX), Starbucks Emerging, you help shape how the brand is experienced through product, packaging, innovation, and value delivery. Using a holistic understanding of consumers, categories, customers, and competitors, you support innovation and renovation initiatives, product and packaging superiority, and launch execution. You work closely with the Masterbrand Consumer Experience (CX) team and cross-functional partners to align brand experiences, product performance, and business objectives and deliver consumer impact and sustainable growth. The role supports consumer and shopper insights, innovation pipeline development and execution, product and packaging initiatives, pricing and portfolio priorities, digital shelf execution, forecasting, business reviews, and annual planning. It partners with functions including Commercial Development, Finance, Legal, Regulatory, R&D, Supply Chain, and Brand teams.

Requirements

Typically a university degree (BA/BS) in Marketing or a related business field, or equivalent experience.
In-depth knowledge of brand-building management principles and practices.
Strong negotiation and relationship-building skills.
Strong research and strategic analysis skills.
Ability to work independently and autonomously, adapt quickly to change, and deliver results.
Strong problem-solving and decision-making skills.
Excellent verbal and written communication and interpersonal skills.
Basic financial acumen and understanding of calculating risk and return on business decisions.
Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines.
Proficiency in Microsoft Office applications.
At least 3–5 years of work experience in brand or product management, marketing, or a related field.
Proven track record in developing and executing brand strategy.
Demonstrated ability and initiative to drive cross-functional teams toward collective brand goals.
Experience leveraging data, research, and trends to generate insights and understand consumer behavior.
Demonstrated problem-solving and analytical capabilities, including developing creative or nontraditional solutions for challenging, undefined problems.

Nice To Haves

MBA preferred.
Knowledge of IRI or Nielsen strongly recommended.

Responsibilities

Execute consumer and shopper insight activities to support innovation and in-market delivery, using consumer, category, customer, and competitive understanding to inform business decisions.
Support product and consumer research, translating insights into recommendations for business reviews and forecasting.
Partner with the Manager and Consumer Experience (CX) to translate category and customer understanding into executional outputs.
Lead pipeline delivery activities across front-end innovation, scoping, concept development, and market readiness in line with innovation and renovation strategies.
Lead development of concepts, claims, naming, packaging, and commercialization deliverables for launches, relaunches, and product changes.
Manage day-to-day innovation activities to deliver against timelines, deliverables, and business objectives.
Support integration and monitoring of the innovation pipeline, including forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives.
Own launch readiness activities, including input for commercial selling materials, launch tools, product-related eContent, and customer execution plans with Commercial Development teams.
Execute and support product, formulation, and packaging renovations to strengthen product superiority, identify design-to-value opportunities, and enhance consumer experience.
Lead development and execution of brand-aligned packaging and product experience initiatives.
Implement packaging design, visual identity, product claims, and production delivery in partnership with cross-functional teams.
Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams on claims, compliance, feasibility, and execution readiness, ensuring packaging meets regulatory requirements and product-truth standards.
Support Smart Label delivery and packaging-driven consumer trust and transparency, coordinating stakeholders and execution plans.
Support pricing, promotion, assortment, and portfolio strategy with Commercial Development and Finance to deliver value objectives and business priorities.
Provide input and execute deliverables integrating innovation and renovation into shopper plans, including retailer media.
Own digital shelf execution, including product detail page content, product information, and digital asset deployment across eCommerce platforms.
Lead monthly marketing business reviews, enterprise forecasting, and annual planning inputs, including innovation updates, new-item performance, and recommendations.
Own marketing forecasting inputs, including consumption data, new-item assumptions, performance updates, and business changes, and translate results into recommendations.
Track and report brand performance, innovation priorities, and key initiatives, communicating trends, risks, and opportunities to leaders.
Prepare and analyze assessments, translating innovation, product, and business performance data into actionable insights and priorities.
Track and report innovation pipeline performance, forecast assumptions, business changes, and key initiatives to support business planning.
Support development of the Brand Situation Analysis, Brand Plan, and MBS by coordinating cross-functional inputs, preparing data, and identifying growth opportunities, including innovation.