Sr. Director, Brand Marketing

Red Bull•Harrison, NJ

About The Position

The Sr. Director, Brand Marketing leads the development and execution of brand and marketing strategy for Red Bull New York and Sports Illustrated Stadium. Reporting to the Chief Marketing Officer, the role translates consumer insights, club priorities, and commercial objectives into plans that build relevance, grow fandom, and drive attendance. The position owns brand positioning, annual marketing planning, and brand expression across campaigns, content, stadium environments, and merchandise. The Sr. Director leads the brand, creative, and social functions, setting priorities and ensuring consistent expression across venue marketing, digital channels, signage, and physical environments. As a member of the marketing leadership team, this person partners with the CMO on strategic priorities and cross-functional initiatives, bringing structure and momentum to complex projects. The role combines brand judgment and creative taste with disciplined planning, decisive leadership, and follow-through. The position also works closely with business development, activation, ticketing, sales, digital growth, partnerships, and other teams to develop integrated campaigns, fan experiences, commercial offerings, and partnership platforms. It uses research, data, and performance insights to guide creative decisions and optimize brand impact.

Requirements

10+ years of progressive experience in brand marketing and leadership.
Proven success developing and scaling brand identities, campaigns, and visual systems across digital, social, experiential, and print channels.
History of building, mentoring, and inspiring multidisciplinary teams.
Ability to manage multiple projects and deadlines in a fast-paced, high-visibility environment.
Excellent written, verbal, and visual storytelling skills.
Fluency in English.
Comfort with both hands-on execution and high-level strategy.

Nice To Haves

Experience in sports, entertainment, consumer, or lifestyle brands.
Background in CPG, lifestyle, or culture-driven brands.
Bachelor’s degree; an MBA is preferred but not required.
Additional languages.

Responsibilities

Steward the Red Bull New York and Sports Illustrated Stadium brands to ensure consistency, distinctiveness, and emotional resonance across channels.
Translate club values, business objectives, consumer insights, and data into brand narratives, positioning, go-to-market strategies, campaigns, annual plans, and executive-ready presentations.
Align messaging and execution across departments as a leader within the integrated marketing communications team.
Develop programs connecting the club and stadium with Red Bull’s broader ecosystem of athletes, creators, sports, music, and culture.
Oversee the in-house creative team, including graphic design and video production, guiding concepts, design quality, and brand storytelling.
Champion visual and verbal identity and lead the ideation and delivery of brand campaigns, stadium experiences, and digital content.
Identify AI and technology that can accelerate and improve workflows.
Manage the club’s social team and set the vision across social platforms and handles, ensuring each channel has a distinct voice and reflects fan behavior, platform practices, and club priorities.
Monitor trends, culture, and emerging platforms to keep the brand relevant and responsive.
Lead influencer and VIP strategy, building relationships with creators, cultural tastemakers, and celebrities to expand reach, relevance, and engagement.
Own integrated marketing planning and project prioritization, establishing responsibilities, milestones, and deadlines across teams.
Resolve competing priorities and hold project leads accountable for delivery.
Bring the Red Bull brand to life across matchdays, third-party events, content, and fan experiences through distinctive activations.
Guide execution with a focus on timelines, KPIs, and the business plan.
Work with the Directors of Digital Growth, Ticketing, and Partnerships to align assets with fan-growth and commercial objectives.
Collaborate with Ticketing and Sales to develop and launch products and commercial offerings, including go-to-market strategies.
Partner with Business Development on ideation, research, approvals, and tailored presentations supporting client marketing goals and KPIs for new business and renewals.
Develop integrated partnership platforms tailored to market needs and trends, and repurpose existing assets and inventory into monetizable, story-driven platforms.
Oversee the asset tracker of available and committed inventory to guide feasibility and prioritization.
Partner with Activation to support execution across creative production, in-stadium activations, digital campaigns, and experiential campaigns.
Ensure cross-department alignment and timely, high-quality delivery of partnership commitments while safeguarding brand integrity.
Collaborate with Activation on mid-season and end-of-season recaps that communicate value through visuals, data, and storytelling.
Use data and performance insights to guide creative decisions and maximize brand impact.
Seek out existing research and conduct additional research as needed to inform strategy and plans.
Apply a commercial mindset to creative development and a creative perspective to business performance.