Sr Director, Brand Marketing

The Aspen Group•Chicago, IL

About The Position

The Senior Director, Brand Marketing will lead the development and execution of integrated brand marketing campaigns and drive the brand’s overall marketing strategy. The role is responsible for market positioning and consistent messaging across channels, with a focus on elevating brand awareness, customer engagement, and market share. The position works across teams and manages brand marketing professionals, budgets, campaign performance, and promotional strategies.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
Strong understanding of consumer behavior, market segmentation, and competitive positioning.
Expertise managing multichannel campaigns, including digital, social media, traditional media, and experiential marketing.
Excellent leadership and team management skills, including the ability to inspire and motivate cross-functional teams.
Strong analytical skills and the ability to interpret data and adjust strategies accordingly.
Experience working with creative teams to develop impactful brand messaging and content.

Nice To Haves

Experience in healthcare, dental, or medical devices.
Background in rapid asset development across digital channels.
Strong storytelling and creative strategy skills.
Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
Experience managing agency relationships and creative partners.

Responsibilities

Develop and lead the overall brand strategy to strengthen market positioning and maintain consistent messaging across touchpoints.
Oversee planning, development, and execution of multichannel campaigns across digital, social media, print, events, and influencer partnerships.
Define and maintain the brand’s voice, tone, and visual identity.
Collaborate with creative, product, sales, and customer experience teams to align brand strategy with business goals.
Conduct market research and analyze customer insights to identify growth and differentiation opportunities.
Manage and mentor a team of brand marketing professionals and foster a high-performance, collaborative culture.
Develop brand narratives that resonate with target audiences and build emotional connection.
Lead content strategies for product launches, brand initiatives, and customer engagement.
Monitor and report campaign performance using KPIs such as brand awareness, engagement, and conversion rates.
Manage the brand marketing budget to maximize ROI and support cost-effective campaign execution.
Partner cross-functionally to design and manage promotional strategies.
Monitor industry trends, competitor activities, and market dynamics and adjust strategies as needed.