Sr. Director, Brand Marketing

Red Bull•Harrison, NJ

11h•$107,680 - $161,520

About The Position

The Sr. Director, Brand Marketing leads the development and execution of brand and marketing strategy for Red Bull New York and Sports Illustrated Stadium. Reporting to the Chief Marketing Officer, the role turns consumer insights, club priorities, and commercial objectives into plans that build relevance, grow fandom, and drive attendance. The position owns brand positioning and annual marketing planning, and oversees how the brands are expressed across campaigns, content, stadium environments, and merchandise. The Sr. Director leads the brand, creative, and social functions, setting priorities and maintaining consistent brand expression across venue marketing, digital channels, signage, and physical environments. As a member of the marketing leadership team, the role partners with the CMO and cross-functional teams to advance strategic priorities and deliver complex initiatives. The position also supports business development and partnership marketing, using creative ideas, research, presentations, and existing assets to help meet client goals and commercial objectives. The role requires a balance of strong brand judgment and creative taste with disciplined planning, decisive leadership, data-informed decision-making, and consistent follow-through. Travel is listed as 20–30; the posting does not specify a unit.

Requirements

At least 10 years of progressive experience in brand marketing and leadership.
Proven success developing and scaling brand identities, campaigns, and visual systems across digital, social, experiential, and print channels.
Experience building, mentoring, and inspiring multidisciplinary teams.
Strong creative judgment and ability to guide execution, inspire teams, and maintain brand integrity.
Deep understanding of digital and social ecosystems and culturally relevant brand engagement.
Strong cross-functional leadership, collaboration, project management, organization, and follow-through.
Ability to work at both strategic and hands-on execution levels.
Ability to manage multiple projects and deadlines in a fast-paced, high-visibility environment.
Comfort using insights and analytics to optimize content, campaign performance, and team focus.
Excellent written, verbal, and visual storytelling skills.
Fluency in English.
Bachelor’s degree.

Nice To Haves

Experience in sports, entertainment, consumer, or lifestyle brands.
Background in CPG, lifestyle, or culture-driven brands.
MBA.
Additional language skills.

Responsibilities

Steward the Red Bull New York and Sports Illustrated Stadium brands, maintaining consistency, distinctiveness, and emotional resonance across channels.
Lead brand strategy, positioning, and annual marketing planning to support long-term growth and market differentiation.
Translate club values, business objectives, insights, and data into campaigns, brand narratives, go-to-market strategies, and executive-ready presentations.
Align messaging and execution across departments as a leader within the integrated MARCOMM team.
Develop integrated programs connecting the club and stadium with Red Bull’s athletes, creators, sports, music, and culture ecosystem.
Oversee the in-house creative team, including graphic design and video production, guiding concepts, design quality, and brand storytelling.
Lead the development and delivery of brand campaigns, stadium experiences, and digital content, while upholding visual and verbal identity standards.
Seek out AI and technology that can accelerate and improve workflows.
Manage the club’s social team and set the vision for its platforms and handles, ensuring each channel has a distinct voice and reflects fan behavior, platform practices, and club priorities.
Monitor trends, culture, and emerging platforms to keep the brand relevant and responsive.
Lead influencer and VIP strategy, building relationships with creators, cultural tastemakers, and celebrities to expand reach, relevance, and engagement.
Own integrated marketing planning and project prioritization, defining responsibilities, milestones, and deadlines, resolving competing priorities, and holding project leads accountable.
Bring the Red Bull brand to life at matchdays, third-party events, and through content and fan experiences.
Guide execution with attention to timelines, KPIs, and the business plan.
Work with the Directors of Digital Growth, Ticketing, and Partnerships to align assets with fan growth and commercial objectives.
Collaborate with Ticketing and Sales to develop and launch products and commercial offerings, including go-to-market strategy.
Partner with Business Development on ideation, research, approvals, and customized presentations supporting client marketing goals and KPIs for new business and renewals.
Develop innovative integrated partnerships and platforms tailored to market needs and trends.
Repurpose existing assets and inventory into story-driven platforms that maximize monetization.
Oversee the asset tracker for available and committed inventory to inform feasibility and prioritization.
Partner with Activation to support creative production, in-stadium activations, and digital and experiential campaigns.
Coordinate cross-department execution of partnership commitments, ensuring timely delivery, quality, and brand integrity.
Collaborate with Activation on mid-season and end-of-season recaps that communicate delivered value through visuals, data, and storytelling.
Use performance insights and research to guide creative decisions, optimize impact, and move initiatives forward.