BRAND MARKETING DIRECTOR

McCormick & Company • HUNT VALLEY, MD

1d • $160,500 - $273,000 • Hybrid

About The Position

McCormick & Company is seeking a Brand Marketing Director to develop and execute strategic plans for the Frank’s RedHot and BBQ Sauce brands, including Stubb’s and Cattlemen’s BBQ Sauce. The role is accountable for achieving sales, share, and profit goals and has overall P&L responsibility and/or input into sales, volume, profitability, share performance, creative, advertising, consumer promotion, shopper marketing, merchandising, packaging, innovation, and pricing. The position reports to the VP, Marketing, Condiments & Sauces and is based at the company’s Global Headquarters in Hunt Valley, Maryland, in a hybrid 50/50 capacity.

The Director manages P&L and budgets, builds consumer-led growth strategies, develops annual brand plans, and coordinates execution with divisional leadership, sales, and cross-functional partners. The role also leads, develops, and engages direct reports and mentors others.

Requirements

• Bachelor’s degree in Marketing or a related discipline.
• Minimum of 10 years of progressive marketing experience or equivalent related experience.
• Demonstrated success in consumer packaged goods marketing, including brand building, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning.
• Proven experience leading, developing, and managing direct reports and teams.
• Strong leadership, strategic thinking, communication, collaboration, analytical, and project leadership skills, with the ability to manage multiple priorities and projects.
• Expertise in syndicated data sources, market research, business and brand planning, advertising, financial analysis, promotional activities, and consumer communications.
• Expert understanding of marketing principles and practices, with strong working knowledge of Sales, Finance, and Supply Chain.
• Deep understanding of the consumer packaged goods industry, competitive landscape, and how marketing integrates across commercial and functional teams.
• Ability to establish standards and specifications, develop strategic recommendations, and exercise sound judgment regarding data sources, analytical conclusions, and financial recommendations.
• Strong communication, influencing, and diplomacy skills, with the ability to build productive relationships with Field Sales, external customers, agency partners, Marketing Services, Finance, and Supply Chain.
• Demonstrated people leadership capabilities, including setting objectives, coaching, performance management, career development, and reward recommendations.

Responsibilities

• Manage P&L and budgets with major revenue impact to the company.
• Develop comprehensive consumer-led growth strategies, partnering cross-functionally on brand positioning, consumer communications, and in-store and eCommerce programs.
• Develop and present actionable annual brand plans to divisional leadership and the sales team; monitor and optimize plan execution.
• Provide direction to research, sales, product development, manufacturing, quality, finance, legal, and advertising agency partners to deliver sales, share, and profit goals.
• Partner cross-functionally to support and influence total brand and P&L performance, including product quality improvements, innovation, cost reduction, shopper marketing, in-store and eCommerce programs, revenue growth management, advertising, and public relations.
• Develop, engage, and manage direct reports; mentor others.

Benefits

• Tuition assistance
• Medical, dental, vision, disability, and group life insurance
• 401(k) and profit-sharing plans
• Paid holidays and vacations
• Paid parental leave
• Fertility benefits
• Employee Assistance Program
• Caregiver support
• Incentive Bonus (MIB) Plan, Sales Incentive Bonus (SIB) Plan, or Dividend Program eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Director