Senior Director, Brand Marketing

Faherty Brand•New York, NY

2d•$200,000 - $220,000

About The Position

Faherty is seeking a strategic, creative Brand Marketing Director to lead the evolution of its brand voice, community engagement, and integrated marketing initiatives. This role combines strategic leadership with hands-on execution to ensure that every customer touchpoint tells a cohesive brand story and helps drive awareness, strengthen community connection, and create memorable brand experiences across channels. The position works closely with the leadership team and cross-functional partners. The role stewards brand guidelines and narrative; develops social media, content, community, and partnership strategies; and leads integrated campaigns across owned, earned, and paid channels. It also oversees retail and wholesale marketing, media relations, PR, and experiential marketing, including event strategy, execution, budgeting, logistics, and measurement. Campaigns should maintain a consistent brand identity while being adapted to channel needs and assessed against brand KPIs and sales goals.

Requirements

At least 10 years of experience in brand marketing, with a track record of developing and executing integrated marketing strategies.
Deep understanding of brand development, community building, and multi-channel marketing.
Strong copywriting skills and the ability to adapt tone and style across formats and audiences.
Demonstrated success in social media strategy and community management.
Experience building wholesale and retail marketing programs, including co-op marketing and in-store activation strategy.
Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach.
Experience managing events end-to-end, from concept and budget through execution and post-event measurement.
Experience negotiating and managing strategic partnerships.
Background in experiential marketing and event execution.
Proficiency with analytics tools and performance measurement platforms, such as Measured or Marathon.
Highly collaborative, hands-on, entrepreneurial, and able to thrive in a fast-paced, evolving environment.

Responsibilities

Uphold and steward brand guidelines, including tone of voice, messaging principles, and visual identity standards.
Ensure brand consistency across channels while adapting to channel-specific needs, and evolve the brand narrative for the target audience.
Build and nurture online communities across social media, engage with followers, respond to inquiries, and develop customer advocacy.
Write copy for websites, social media, email campaigns, journal articles, print materials, and advertisements.
Develop and execute social media strategies and integrated content calendars; monitor performance and optimize reach, engagement, and conversion.
Identify and cultivate partnerships with brands, influencers, and organizations, initially focusing on retail partnerships; negotiate agreements and coordinate co-branded campaigns.
Lead event strategy and execution, including retail pop-ups and brand activations, venue selection, vendor management, logistics, budgets, and post-event reporting.
Measure experiential initiatives using tools such as Measured or Marathon.
Build an integrated cross-channel strategy and unified campaign calendar covering owned, earned, and paid touchpoints, dependencies, and sequencing.
Collaborate with creative, media, PR, social, retail, e-commerce, partnerships, and product marketing teams from concept through execution.
Develop channel-adapted assets and track holistic campaign performance against brand KPIs and sales goals.
Maintain brand consistency across campaigns and channels.
Partner with wholesale and retail teams on account growth, in-store activations, and channel-specific campaigns.
Develop co-op marketing materials and seasonal toolkits for wholesale partners and retail stores.
Own media relations, build relationships with press, editors, and influencers, and lead PR campaigns for product launches, brand milestones, and cultural moments.