Senior Director, Brand Marketing

CoLab Software•Canada, KY

14h

About The Position

CoLab is hiring a Senior Director of Brand Marketing to lead brand design, multimedia, brand content, and communications. This team leadership role oversees an existing team of six and will establish two new competencies: executive communications and integrated brand campaigns. The Senior Director will build and shape CoLab’s brand function, defining its philosophy, standards, operating model, and creative processes. The role owns how the brand appears across touchpoints and stays close to creative work to ensure it meets a high standard. Working with Product Marketing, the Senior Director will turn important ideas into integrated campaigns that make complex topics in AI, engineering, and manufacturing understandable and memorable. The role also develops a communications platform for the CEO, CTO, and Chief Strategy Officer, including earned media, bylines, social media, conferences, and company events. The Senior Director will lead and develop a multidisciplinary team, provide clear feedback, and identify talent, agencies, or partners who can strengthen the function.

Requirements

10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function.
A body of work demonstrating distinctive judgment, unusually high standards, and the ability to explain why creative work succeeds or does not.
Experience leading multidisciplinary teams across several of these areas: design, video, content, communications, production, and campaigns.
Exceptional executive communication skills, including the ability to challenge ideas, advocate for bigger ones, and earn trust through strategic reasoning.
Ability to move between setting direction and engaging closely with creative work.
Experience making complex or technical subject matter compelling without oversimplifying it.

Nice To Haves

Experience in B2B software, AI, engineering, manufacturing, or another technically complex category.

Responsibilities

Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns.
Establish standards, an operating model, and creative processes that enable exceptional work without turning the team into an internal creative-services desk.
Own how the brand appears across every touchpoint and develop principles that make it easier to recognize and remember.
Stay close to the work, identify when it is not yet right, and help the team improve it.
Partner with Product Marketing to identify ideas CoLab should amplify and turn them into bold, integrated campaigns.
Make complex ideas in AI, engineering, and manufacturing understandable, compelling, and memorable.
Push beyond safe creative when warranted by the strategy and build internal support for bigger bets.
Own a cohesive communications strategy for the CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and CoLab events.
Identify ideas each executive can credibly own and create opportunities for them to contribute to relevant conversations.
Oversee media relations, press releases, executive visibility, and proactive communications opportunities.
Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications.
Give clear feedback, create shared context, and help specialists do their best work.
Identify where new talent, agencies, or partners could materially raise the standard of the function.