Marketing Brand Senior Director

Integrity Marketing Group•Dallas, TX

About The Position

The Brand Senior Director is an enterprise leader responsible for Integrity’s brand strategy, operations, and organizational transformation. The role sets strategic direction and helps ensure consistent, high-quality, differentiated brand experiences across touchpoints, business units, and geographies. It is a strategic leadership and operational position, not a hands-on design role. The director leads and develops brand professionals; establishes enterprise brand vision, standards, governance, and operating models; drives cross-functional alignment; and oversees processes, resources, and partnerships supporting creative work by internal teams and external agencies. The role owns Integrity’s branded-house architecture strategy and roadmap; advises executives and partners with Legal and business-unit leaders on architecture and naming; and leads brand integration for acquisitions, new offerings, and organizational changes. It also governs enterprise brand positioning, voice, visual identity, standards, and review processes, and establishes scalable intake, prioritization, capacity planning, approval, and performance measurement practices. As a strategic advisor to senior stakeholders, the director aligns business units around enterprise standards, supports brand protection and risk management, leads brand councils or working groups, and translates strategy and performance insights into executive recommendations. The role establishes brand measurement and audit practices and uses data, feedback, and market developments to continuously improve brand strategy, processes, tools, and governance.

Requirements

12+ years of progressive experience in brand management, brand strategy, or brand operations, including significant enterprise leadership experience within a large, multi-business-unit or multi-brand organization.
Demonstrated success defining and leading enterprise brand architecture, governance, or transformation initiatives across a complex organization.
Proven ability to build and scale creative review, approval, intake, and governance frameworks that improve quality and speed.
Experience providing strategic oversight to internal creative teams and external agency partners, including resource, budget, and performance accountability.
Exceptional executive presence and stakeholder-management skills, with a record of influencing senior leaders and driving alignment across a matrixed organization.
Strong command of brand strategy, positioning, visual identity systems, and voice and messaging frameworks sufficient to evaluate and govern creative work; hands-on design or production skills are not required.
Demonstrated ability to lead through ambiguity, manage competing priorities, and translate strategy into disciplined execution and measurable outcomes.
Excellent communication, facilitation, presentation, and executive storytelling skills.

Nice To Haves

Experience in an organization of comparable scale, including 5,000+ employees or a complex, decentralized operating model.
Experience with brand and creative operations platforms, digital asset management systems, and enterprise workflow tools.
Experience in an industry with regulatory or compliance considerations affecting brand and marketing materials.
Experience leading brand integration during mergers, acquisitions, or enterprise transformation.
Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.

Responsibilities

Set the enterprise strategy and operating model for Integrity’s branded-house architecture, including portfolio planning, sequencing, governance, and adoption.
Advise executive leadership and partner with Legal and business-unit leaders on brand architecture, naming conventions, and sub-brand and product-brand relationships.
Own a multiyear roadmap for advancing Integrity’s primary corporate brand model while balancing enterprise consistency with business-unit needs.
Lead brand integration strategy for acquisitions, new offerings, and organizational changes.
Own and evolve enterprise brand strategy, positioning, voice, and visual identity governance with executive leaders, creative leadership, and agency partners.
Establish, maintain, and enforce enterprise brand standards, guidelines, templates, and toolkits across business units, functions, and geographies.
Build a scalable governance model with clear decision rights, escalation paths, and accountability.
Serve as senior authority for material brand decisions, exceptions, and disputes, escalating enterprise risks and recommendations as appropriate.
Define and oversee an efficient enterprise review and approval model for brand-related assets, including marketing collateral, internal communications, digital experiences, advertising, events, and product materials.
Establish enterprise intake, prioritization, capacity-planning, and traffic-management processes.
Provide strategic oversight of internal creative teams, external agencies, and freelance partners, including resource planning, performance expectations, and partner effectiveness.
Set service-level expectations, approval tiers, and responsibility frameworks for engaging brand and creative resources.
Sponsor selection, implementation, and adoption of workflow, digital asset management, and brand enablement tools.
Develop operating metrics and executive reporting on delivery performance, brand compliance, resource effectiveness, and business impact.
Advise executive and senior leaders across Marketing, Communications, People & Culture, Sales, Product, and business units on brand strategy, application, and investment priorities.
Partner with Legal on trademark strategy, brand protection, and risk management during brand transitions, integrations, and market expansion.
Build alignment with business-unit leaders and guide change where legacy-brand considerations, local market needs, and enterprise standards intersect.
Translate brand strategy, governance frameworks, investment needs, and performance insights into executive-ready recommendations and presentations.
Lead enterprise brand councils or working groups to drive shared accountability, adoption, and consistent decision-making.
Establish an enterprise brand measurement framework covering health, awareness, consistency, adoption, and stakeholder experience.
Lead periodic brand audits across business units and channels to assess adherence, identify risk, and prioritize corrective action.
Use performance data, stakeholder feedback, and external trends to refine brand strategy, processes, tools, and governance.
Monitor market and competitive developments and advise leaders on emerging brand opportunities and risks.
Lead and develop a team of brand professionals.