Director, Brand & Content Marketing

Personify Health•Morristown, NJ

3d•$122,097 - $145,000

About The Position

Personify Health is seeking a hands-on Director, Brand & Content Marketing to sharpen and amplify the company’s story. The role sets content strategy, leads how the brand appears across channels, and personally writes and edits high-visibility content. It manages a small team of brand and social managers, partners closely with product marketing to align company and product messaging, and shares ownership of the PR agency relationship with the VP of Integrated Marketing. The director will build a content strategy tied to 2027 go-to-market priorities; create thought leadership, bylines, narratives, web copy, and campaign copy; establish editorial calendars and a repeatable content engine; and translate complex health and benefits topics for HR leaders, benefits buyers, brokers, and consultants. The role also maintains consistent brand voice, tone, and visual identity, shapes organic social, aligns messaging across the funnel, supports campaigns and launches, coordinates communications and media opportunities, and measures content and communications performance, including engagement, share of voice, and pipeline influence. Success includes auditing content and brand across the funnel, establishing a content plan and shared messaging framework with product marketing, and setting effective working rhythms with the team and agency in the first 30–45 days. Within six months, thought leadership and campaign content should be flowing and buyers should encounter a consistent story across the website, sales conversations, and press. By year end, the role should demonstrate measurable progress in visibility and pipeline influence and have strengthened the team.

Requirements

10 or more years of experience in marketing communications, content, or brand.
At least 3 years leading people.
A strong writing portfolio and ability to identify which work was personally authored.
Experience building content strategy connected to business results.
A record of partnering closely with product marketing to align brand and product messaging across the funnel.
Ability to work as both a strategist and a hands-on contributor.
Experience managing agencies without micromanaging them.
Clear judgment on messaging, tone, and readiness of content.
Ability to work across marketing, sales, and product teams in a fast-moving environment.
Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience.

Nice To Haves

Experience in health tech, benefits, wellbeing, or health plan marketing.
Background in B2B SaaS or platform launches.
Familiarity with analyst relations and trade media.
Experience with an AI-assisted content workflow.

Responsibilities

Build and run the content strategy for the wellbeing and health platform story, tied to 2027 go-to-market priorities.
Personally write and edit high-visibility content, including executive thought leadership, bylines, key narratives, web copy, and campaign copy.
Build editorial calendars and a repeatable content engine serving sales, marketing, and product.
Translate complex health and benefits topics into clear, useful content for HR leaders, benefits buyers, brokers, and consultants.
Manage the brand manager and social media manager by setting priorities, providing feedback, and developing their skills.
Maintain consistent brand voice, tone, and visual identity across channels and partners.
Shape an organic social presence that supports pipeline and executive visibility.
Partner with product marketing to align brand-level, division-level, and product messaging across the buyer journey.
Ensure mid- and bottom-funnel product content carries the same narrative, proof points, and tone as top-of-funnel brand content.
Establish shared messaging frameworks and review practices with product marketing for launches and updates.
Identify and resolve gaps or conflicts between brand, division, and product content with the relevant owners.
Partner with demand generation and client marketing to maintain consistent messaging across programs.
Provide messaging and content support for launches, events, and customer-facing materials.
Co-own the PR agency relationship with the VP of Integrated Marketing; direct day-to-day work, review deliverables, and track results.
Set agency priorities, provide relevant messaging and platform news, and hold the agency accountable to its plan.
Support executive and internal communications, including leadership messaging and company announcements.
Coordinate media and analyst opportunities with the agency and prepare spokespeople when needed.
Track content and communications performance, including engagement, share of voice, and pipeline influence, and adjust accordingly.