Senior Director, Content and Brand Marketing

Augusta National Golf Club•Augusta, GA

About The Position

Under the direction of the Chief Commercial and Content Officer, the Senior Director, Content and Brand Marketing provides strategic leadership for Augusta National Golf Club’s content, marketing, and creative services functions. The role shapes how the Club tells its stories and presents its brand across platforms and audiences, ensuring experiences reflect its standards, values, and traditions. The Senior Director leads an integrated strategy supporting the Club and its events, including the Masters Tournament, Asia-Pacific Amateur Championship, Latin American Amateur Championship, Augusta National Women’s Amateur, and Drive, Chip and Putt. The role oversees content development, marketing, design, and creative production teams and partners with teams across the organization to deliver priorities. The position is accountable for department strategy, KPIs, budgets, resource allocation, hiring, performance management, and team development. It also manages key stakeholder relationships and external creative partners, and ensures the effectiveness of department processes, programs, and projects is measured.

Requirements

Ten years of related experience in marketing, content, and creative services.
Five years of progressive leadership experience.
Bachelor’s degree required.
Significant leadership experience across content, marketing, and creative services, including responsibility for strategy, execution, and team development.
Demonstrated ability to lead creative and marketing initiatives across multiple platforms and audiences.
Exceptional editorial and creative judgment, with a strong understanding of brand stewardship.
Experience managing competing priorities and delivering high-quality work for multiple internal partners.
Strong business judgment, discretion, and ability to operate effectively in a highly visible environment.
A genuine appreciation for golf, its traditions, and the standards associated with Augusta National Golf Club.
Strategic orientation and ability to interpret current trends to create future opportunities.
Possess a valid driver’s license and/or successfully complete the Club’s internal motor vehicle training program.
Valid passport; international and domestic travel may be required.
Must be legally authorized to work in the United States at the time of hire; visa sponsorship is not available.

Responsibilities

Develop and own brand strategy, positioning, annual brand marketing plans, and executional tactics for the Masters Tournament and MTC-supported initiatives, aligning them with the Club’s broader strategy, Mission, and Core Values.
Oversee editorial planning, storytelling, design, and production across digital, video, social, and other channels.
Lead creative services and establish clear priorities and processes for projects serving teams across the organization.
Develop and maintain brand guidelines to ensure consistent voice, visual identity, and quality across marketing, content, and creative work.
Identify compelling stories celebrating golf, the Club’s history, its events, and its broader impact.
Set creative direction for major campaigns and projects, balancing new ideas with the Club’s traditions and standards.
Work with live broadcast and partnership teams to align brand portrayal, marketing, and messaging distributed globally.
Identify appropriate success metrics and integrate them with business strategies; champion data-driven investment in digital and social media.
Manage external creative partners and agencies, setting expectations for quality, timing, and budget.
Lead and develop teams across content, marketing, and creative services, encouraging collaboration, strong judgment, and creative excellence.
Build content creation teams that innovate and improve traditional coverage of golf and the Club’s tournaments and reimagine ways to maintain and strengthen the Club’s future relevance.
Measure and communicate digital strategy effectiveness, use data to make real-time changes that positively impact the business, document baselines, and monitor KPIs.
Ensure effective department operations and fulfillment of KPIs; measure results for processes, programs, and projects and allocate resources as needed.
Hire, manage performance, and develop direct reports and team members.
Maintain relationships with key stakeholders and achieve results through effective relationship management.
Forecast and manage the department budget, effectively allocate department payroll, and allocate resources to accomplish initiatives.
Perform other duties deemed by management to be an important part of the job.