Senior Director, Content and Brand Marketing

Augusta National Golf Club•Augusta, GA

About The Position

Under the direction of the Chief Commercial and Content Officer, the Senior Director, Content and Brand Marketing provides strategic leadership for Augusta National Golf Club’s content, marketing, and creative services functions. The role shapes how the Club tells its stories and presents its brand across platforms and audiences, ensuring that every experience reflects the Club’s standards, values, and traditions. The Senior Director leads an integrated strategy supporting the Club and its events, including the Masters Tournament, the Asia-Pacific Amateur Championship, the Latin American Amateur Championship, the Augusta National Women’s Amateur, and the Drive, Chip and Putt. The role oversees teams responsible for content development, marketing, design, and creative production and partners with teams across the organization to bring priorities to life. The position is accountable for department strategy, operations, KPIs, staffing, development, forecasting, budget management, and resource allocation. Normal work hours are 8:30 a.m. to 5:00 p.m., Monday through Friday. The role must be available to work nights, weekends, and holidays. Applicants must be legally authorized to work in the United States at the time of hire; visa sponsorship is unavailable.

Requirements

Ten years of related experience in marketing, content, and creative services.
Five years of progressive leadership experience.
Bachelor’s degree required.
Significant leadership experience across content, marketing, and creative services, including responsibility for strategy, execution, and team development.
Demonstrated ability to lead creative and marketing initiatives across multiple platforms and audiences.
Exceptional editorial and creative judgment and a strong understanding of brand stewardship.
Experience managing competing priorities and delivering high-quality work for multiple internal partners.
Strong business judgment, discretion, and ability to operate effectively in a highly visible environment.
Strategic orientation and ability to interpret current trends to create future opportunities.
Genuine appreciation for golf, its traditions, and the standards associated with Augusta National Golf Club.
Valid driver’s license and/or successful completion of the Club’s internal motor vehicle training program.
Valid passport; domestic and international travel may be required.
Must be legally authorized to work in the United States at the time of hire; visa sponsorship is not available.
Must be available to work nights, weekends, and holidays.

Responsibilities

Develop and own the brand strategy, positioning, annual brand marketing plans, and executional tactics for the Masters Tournament and MTC-supported initiatives.
Ensure brand strategy and execution align with the Club’s broader strategy, Mission, and Core Values.
Oversee editorial planning, storytelling, design, and production across digital, video, social, and other channels.
Lead creative services by establishing clear priorities and processes for projects serving teams across the organization.
Develop and maintain brand guidelines to ensure a consistent voice, visual identity, and quality across marketing, content, and creative work.
Identify compelling stories that celebrate golf, the Club’s history, its events, and its broader impact.
Set creative direction for major campaigns and projects, balancing new ideas with the Club’s traditions and standards.
Work with live broadcast and partnership teams to align brand portrayal, marketing, and messaging distributed globally.
Identify appropriate success metrics and integrate them with business strategies; champion data-driven investment in digital and social media.
Manage external creative partners and agencies, setting expectations for quality, timing, and budget.
Lead and develop teams across content, marketing, and creative services, fostering collaboration, sound judgment, and creative excellence.
Build content creation teams that develop, innovate, and improve traditional coverage of golf and the Club’s tournaments, while exploring ways to maintain and strengthen the Club’s future relevance.
Build capabilities to measure and communicate digital strategy effectiveness, document baselines, monitor KPIs, and use data for real-time changes that positively affect the business.
Ensure effective department operations and fulfillment of KPIs.
Measure results for processes, programs, and projects, and allocate departmental resources as needed.
Hire, manage performance, and develop direct reports and team members.
Maintain relationships with key stakeholders and achieve results through effective relationship management.
Forecast and manage the department budget and allocate department payroll effectively.
Set overall department strategy and allocate resources to accomplish initiatives.
Perform other duties deemed by management to be an important part of the job.