Director, Brand & Content Marketing

Personify Health•Morristown, NJ

2d•$122,097 - $145,000

About The Position

Personify Health is hiring a hands-on Director, Brand & Content Marketing to sharpen and amplify the company’s story. The director will set content strategy, guide how the brand appears across channels, and personally write and edit high-visibility work. The role leads a small team of brand and social managers, partners closely with product marketing to align company and product narratives, and shares ownership of the external PR agency with the VP of Integrated Marketing. The director will build and execute content strategy for Personify Health’s wellbeing and health platform story in support of 2027 go-to-market priorities. The role combines strategic planning with hands-on creation, including executive thought leadership, bylines, key narratives, web copy, and campaign copy. It will also establish editorial calendars and a repeatable content engine for sales, marketing, and product, translating complex health and benefits topics into clear, useful content for HR leaders, benefits buyers, brokers, and consultants. The role will manage the brand manager and social media manager, maintaining consistent voice, tone, and visual identity across channels and partners and developing an organic social presence that supports pipeline and executive visibility. In close partnership with product marketing, the director will align brand-, division-, and product-level messaging across the funnel, establish shared messaging frameworks and review practices, and identify and resolve content gaps or conflicts. The director will also support demand generation, client marketing, launches, events, and customer-facing materials. The director will co-own the PR agency relationship with the VP of Integrated Marketing, directing day-to-day work, reviewing agency output, tracking results, and helping keep the agency proactive. The role also supports executive and internal communications, media and analyst opportunities, and spokesperson preparation as needed. Success will be measured through content and communications performance, including engagement, share of voice, and pipeline influence. The position requires 10 or more years of experience in marketing communications, content, or brand, including at least three years leading people; a strong writing portfolio; experience tying content strategy to business results; and close partnership with product marketing to align messaging across the funnel. A bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience, is required. The listed base salary range is $122,097–$145,000, depending on location, skills, and experience.

Requirements

10 or more years of experience in marketing communications, content, or brand.
At least 3 years of experience leading people.
A strong writing portfolio; applicants will be asked to share work and identify their contributions.
Experience building content strategy connected to business results, not just content output.
A record of working closely with product marketing to align brand and product messaging across the funnel.
Comfort and experience working as both a strategist and a hands-on contributor.
Experience managing agencies without micromanaging them.
Clear judgment about messaging, tone, and when work is not ready.
Ability to work across marketing, sales, and product teams in a fast-moving environment.
Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience.
Ability to remain stationary 50% of the time.
Ability to occasionally move within the office to access machinery, filing cabinets, and meeting facilities.
Ability to operate a computer and other office productivity equipment frequently.
Ability to frequently position oneself to maintain files in filing cabinets.
Ability to frequently move boxes or equipment weighing up to 25 pounds.
Ability to communicate information and ideas clearly and exchange accurate information.
Ability to observe details at close range.

Nice To Haves

Experience in health tech, benefits, wellbeing, or health plan marketing.
Background in B2B SaaS or platform launches.
Familiarity with analyst relations and trade media.
Experience with an AI-assisted content workflow.

Responsibilities

Build and execute the content strategy for the wellbeing and health platform story in support of 2027 go-to-market priorities.
Personally write and edit high-visibility content, including executive thought leadership, bylines, key narratives, website copy, and campaign copy.
Create editorial calendars and a repeatable content engine serving sales, marketing, and product.
Translate complex health and benefits topics into clear, useful content for HR leaders, benefits buyers, brokers, and consultants.
Manage and develop the brand manager and social media manager by setting priorities, providing feedback, and supporting their skills development.
Maintain consistent brand voice, tone, and visual identity across channels and partners.
Shape an organic social presence that supports pipeline and executive visibility.
Partner with product marketing to align brand-, division-, and product-level messaging throughout the buyer journey.
Ensure mid-funnel and bottom-of-funnel product content carries the same narrative, proof points, and tone as top-of-funnel brand content.
Establish shared messaging frameworks and review practices with product marketing for launches and updates.
Identify and resolve gaps or conflicts among brand, division, and product content with the relevant owners.
Partner with demand generation and client marketing to ensure consistent messaging across programs.
Provide messaging and content support for launches, events, and customer-facing materials.
Co-own the PR agency relationship with the VP of Integrated Marketing; direct day-to-day work, review agency output, and track results.
Set agency priorities, provide relevant messaging and platform news, and hold the agency accountable to its plan.
Support executive and internal communications, including leadership messaging and company announcements, as needed.
Help coordinate media and analyst opportunities with the agency and prepare spokespeople when needed.
Track content and communications performance, including engagement, share of voice, and pipeline influence, and adjust accordingly.