Brand Marketing Director

McCormick & Company • Hunt Valley, MD

10h • Hybrid

About The Position

McCormick & Company is seeking a full-time Brand Marketing Director to lead strategic planning and execution for the Frank’s RedHot and BBQ Sauce brands, including Stubb’s and Cattlemen’s BBQ Sauce. The role is based at the company’s Global Headquarters in Hunt Valley, Maryland, in a hybrid 50/50 capacity. The Brand Marketing Director is responsible for achieving sales, share, and profit goals, with overall P&L responsibility and/or input across sales, volume, profitability, share performance, creative, advertising, consumer promotion, shopper marketing, merchandising, packaging, innovation, and pricing. The position reports to the VP, Marketing, Condiments & Sauces.

The role develops consumer-led growth strategies and annual brand plans, collaborates with cross-functional partners and advertising agencies, and monitors and optimizes plan execution. It also includes direct people leadership, mentoring, and development of team members. The position offers a base salary range of $160,500 to $273,000 and eligibility for incentive programs. The employer states that permanent employees are eligible for its Total Rewards programs.

Requirements

• Bachelor’s degree in Marketing or a related discipline.
• At least 10 years of progressive marketing experience or equivalent related experience.
• Demonstrated success in consumer packaged goods marketing, including brand building, forecasting, advertising, market research, consumer and trade promotion, P&L management, and business planning.
• Proven experience leading, developing, and managing direct reports and teams.
• Strong leadership, strategic thinking, communication, collaboration, analytical, and project leadership skills, including the ability to manage multiple priorities and projects.
• Expertise in syndicated data sources, market research, business and brand planning, advertising, financial analysis, promotional activities, and consumer communications.
• Expert understanding of marketing principles and practices, with strong working knowledge of Sales, Finance, and Supply Chain.
• Deep understanding of the consumer packaged goods industry, the competitive landscape, and how marketing integrates across commercial and functional teams.
• Ability to establish standards and specifications, develop strategic recommendations, and exercise sound judgment regarding data sources, analytical conclusions, and financial recommendations.
• Strong communication, influencing, and diplomacy skills, with the ability to build productive relationships with Field Sales, external customers, agency partners, Marketing Services, Finance, and Supply Chain.
• Demonstrated people leadership capabilities, including setting objectives, coaching, performance management, career development, and reward recommendations.

Responsibilities

• Manage brand P&L and budgets, with major revenue impact to the company.
• Develop comprehensive consumer-led growth strategies, partnering cross-functionally on brand positioning, consumer communications, and in-store and eCommerce programs.
• Develop and present actionable annual brand plans to divisional leadership and the sales team; monitor and optimize plan execution.
• Provide direction to research, sales, product development, manufacturing, quality, finance, legal, and advertising-agency partners to deliver sales, share, and profit goals.
• Partner cross-functionally to support and influence total brand and P&L performance, including product quality improvements, innovation, cost reduction, shopper marketing, in-store and eCommerce programs, revenue growth management, advertising, and public relations.
• Develop, engage, and manage direct reports, and mentor others.

Benefits

• Tuition assistance
• Medical, dental, and vision benefits
• Disability and group life insurance
• 401(k) and profit-sharing plans
• Paid holidays and vacations
• Paid parental leave
• Fertility benefits
• Employee Assistance Program
• Caregiver support
• McCormick Incentive Bonus (MIB) Plan and/or McCormick Sales Incentive Bonus (SIB) Plan
• McCormick’s Dividend Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director