Sr. Manager, Brand Marketing
About The Position
Caleres is seeking a Sr. Manager, Brand Marketing to lead integrated brand marketing strategies, seasonal campaigns, and promotional initiatives supporting brand, sales, and profitability goals. The role develops seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life. The Sr. Manager partners with teams across Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing with broader business objectives. The position also leads annual marketing planning and key brand initiatives to strengthen customer experience, brand perception, and customer loyalty; manages agency and vendor partnerships, budgets, and deliverables; and ensures cohesive, on-brand execution across consumer touchpoints. The position is based in Novato, California.
Requirements
- 5 to 7+ years of progressive marketing or account management experience.
- Brand management experience with exposure to brand strategy, positioning, and integrated marketing.
Nice To Haves
- Bachelor’s degree in Marketing, Business, or a related field preferred.
Responsibilities
- Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.
- Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
- Partner with Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing strategies with broader business objectives.
- Lead annual marketing planning and key brand initiatives focused on strengthening the customer experience, brand perception, and customer loyalty.
- Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and overall deliverables.
- Ensure marketing programs and communications are cohesive, on-brand, and effectively executed across consumer touchpoints.
Benefits
- 30% associate discount across Famous Footwear and Caleres brands.
- 401(k), health benefits, and paid time off; benefits begin on day one.
- Access to earned wages before payday.
- Free, 24/7 confidential mental health support and resources through CompPsych EAP for eligible associates.
- Relaxed dress code.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
