Sr. Manager, Brand Marketing

ColourPop•Los Angeles, CA

1d•$120,000 - $140,000•Onsite

About The Position

The Sr. Manager, Brand Marketing will lead brand, growth, and creative efforts for ColourPop, translating brand and community enthusiasm into go-to-market strategy and compelling stories across social, influencer, PR, paid media, and retail. The role supports end-to-end strategies for key franchise and innovation launches, from positioning and campaign development through retailer execution and post-launch reporting. It combines creative judgment and cultural awareness with data-driven performance management and revenue accountability. This person will build campaign narratives and launch frameworks, manage marketing budgets, interpret consumer and channel data, develop retail sell-in and activation plans, and align cross-functional stakeholders. The position is onsite in ColourPop’s Sherman Oaks, California office.

Requirements

At least 5 years of experience in brand management, product marketing, or go-to-market.
Beauty, direct-to-consumer, or lifestyle brand experience.
Strong understanding of niche internet culture and how it can translate into mainstream commercial success.
Strong narrative writing and brand storytelling skills, including the ability to distinguish and build memorable campaign moments.
Ability to analyze channel performance, identify meaningful insights, and communicate implications and recommended actions.
Proven launch experience across DTC, social commerce, and retail.
Strong creative judgment and ability to brief teams, provide constructive challenge, and recognize strong creative work.
Comfort with ambiguity and an interest in building a brand and its processes.
Deep passion for beauty, fashion, and lifestyle culture.

Nice To Haves

Experience with TikTok Shop or creator-commerce at scale.

Responsibilities

Lead and support end-to-end go-to-market strategy for key franchise and innovation launches, from positioning and campaign platform through retailer execution and post-launch performance reporting.
Craft compelling brand narratives and campaigns with a clear point of view across formats, channels, and audiences.
Translate product truth into breakthrough creative, develop strong briefs, and help ensure the work is distinctive and effective.
Partner with Social, Influencer, PR, Paid Media, and DTC teams to create consistent, impactful launch experiences across touchpoints.
Own and manage campaign and channel marketing budgets; track reach, engagement, conversion, and ROAS, and optimize spending to maximize ROI.
Present performance findings and recommendations in business reviews, explaining what the data means and what actions to take.
Use consumer data, cultural signals, and competitor intelligence to identify growth opportunities and recommend action.
Develop sell-in narratives and retail activation plans for Ulta, Target, and emerging channels.
Build scalable launch frameworks and create processes where needed.
Lead cross-functional briefings, align teams, and influence stakeholders without direct authority.