Sr. Marketing Manager, LR Brand

Learning Resources•Vernon Hills, IL

2d•$138,000 - $148,000•Hybrid

About The Position

Learning Resources is seeking a Sr. Marketing Manager to lead the brand into its next phase of growth. The company is a mission-driven education brand with consumer and school markets, year-round mass-retail placement, and 20% general-public awareness. The role will build the brand into a household name through creative, resourceful brand building that uses storytelling, creators, social media, entertainment, and culture without relying on outsized media budgets, while supporting the company’s mission to instill a love of learning in kids everywhere. The Sr. Marketing Manager will build and develop a high-performing Brand team; own brand and go-to-market strategy in alignment with the How Brands Grow methodology; and lead Product Marketing, Content, Organic Social, Creator, and Public Relations. The role will manage the annual marketing budget, develop marketing plans across product lines, grow influencer, affiliate, and creator programs, use market insights to inform product innovation, and partner with Sales to capture retail opportunities and drive sell-through. Key performance objectives include assessing the team and addressing skill gaps within the first three months; resetting creator and affiliate strategy with a goal of multiplying TikTok Shop sales by five within the first three months; establishing a repeatable new-product launch playbook within six months; and expanding the brand’s distinctive assets and launching them into market within 12 months.

Requirements

10+ years of experience in brand marketing.
Results-driven and self-starting, with the ability to contribute effectively independently and as part of a team.
Analytical skills and sales acumen, including the ability to gather, analyze, and interpret data to deliver business insights.
Strong communication skills, including the ability to synthesize input from stakeholders and market research.
Proactive and resourceful in solving problems, making decisions, and executing goals.
Ability to build and maintain effective relationships with management, sales teams, peers, and agency partners to achieve business objectives.
Proven track record of growing consumer brands and delivering results without relying on outsized media budgets.
Strong brand storytelling ability and instinct for capturing consumer attention, particularly across social, creator, and emerging channels.
Creative problem-solving ability and comfort challenging established approaches, testing new ideas, and finding unconventional paths to growth.

Responsibilities

Build and develop a high-performing, results-oriented Brand team, assessing team capabilities and creating individual development plans to address skill gaps.
Work with Media, Analytics, and Digital Shelf centers of excellence and cross-functional partners in Product Development, Sales, Creative, and Finance.
Own Learning Resources’ brand and go-to-market strategy, aligning it with the How Brands Grow methodology.
Lead Product Marketing, Content, Organic Social, Creator, and Public Relations to communicate a compelling, consistent brand story.
Manage the annual Marketing budget and allocate resources effectively against strategy.
Lead annual marketing plans for all product lines to drive demand across channels and coordinate cross-functional execution.
Reset and scale the influencer, affiliate, and creator ecosystem, including long-term community building to grow reach, attribution, and advocacy; target fivefold TikTok Shop sales within the first three months.
Establish a repeatable new-product launch playbook that integrates keyword research, content creation, media activation, retailer readiness, and performance measurement within the first six months.
Partner with Product Development to develop market insights that shape innovation strategy.
Partner with Sales to capture retail opportunities and secure sell-through.
Update the Learning Resources brand by expanding its portfolio of distinctive assets and launching them into market within the first 12 months.