Sr Associate, Brand Marketing

Nestle Operational Services Worldwide SA•Seattle, WA

3d•$133,345 - $185,832•Hybrid

About The Position

As Sr Associate, Product Experience (PX), Starbucks, you help shape how the brand is experienced through product, packaging, innovation, and value delivery. By leveraging holistic consumer, category, and competitive understanding, you support innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth. Working closely with the Masterbrand Consumer Experience (CX) team and cross-functional partners, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth. Working on Starbucks is an opportunity to help shape an iconic and culturally relevant brand. As part of the Starbucks-Nestlé Global Coffee Alliance, employees gain experience at the intersection of brand stewardship, joint business partnership, innovation, and enterprise leadership. This position is not eligible for visa sponsorship.

Requirements

University degree (BA/BS) in Marketing or a related business field.
In-depth knowledge of brand-building management principles and practices.
Strong negotiation and relationship-building skills.
Strong research and strategic-analysis skills.
Ability to work independently and autonomously, adapt quickly to change, and deliver results.
Strong problem-solving and decision-making skills.
Excellent verbal and written communication and interpersonal skills.
Basic financial acumen and understanding of calculating risk and return on business decisions.
Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines.
Proficiency in Microsoft Office applications.
At least 3–5 years of work experience in brand or product management, marketing, or a related field.
Proven track record in developing and executing brand strategy.
Demonstrated ability and initiative to drive cross-functional teams toward collective brand goals.
Experience using data, research, and trends to generate insights and understand consumer behavior.

Nice To Haves

MBA preferred.
Knowledge of IRI or Nielsen strongly recommended.
Demonstrated problem-solving and analytical capabilities, including developing creative or non-traditional solutions to challenging, undefined problems.

Responsibilities

Execute consumer and shopper insight activities to support innovation and in-market delivery, using consumer, category, customer, and competitive understanding to inform business decisions.
Support product and consumer research, translating insights into recommendations for business reviews and forecasting.
Partner with the Manager and Consumer Experience team to translate category and customer understanding into executional outputs.
Lead pipeline delivery across front-end innovation, scoping, concept development, and market readiness in line with innovation and renovation strategies.
Develop concepts, claims, naming, packaging, and commercialization deliverables for launches, relaunches, and product changes.
Manage day-to-day innovation activities to deliver against timelines, deliverables, and business objectives.
Support integration of the innovation pipeline by monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives.
Own launch-readiness activities, including inputs for commercial selling materials, launch tools, product-related eContent, and customer execution plans with Commercial Development teams.
Execute and support renovation initiatives involving product, formulation, and packaging changes to improve superiority, design-to-value opportunities, and consumer experience.
Lead development and execution of brand-aligned packaging and product experience initiatives.
Implement packaging design, visual identity, product claims, and production delivery in partnership with cross-functional teams.
Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams on claims, compliance, feasibility, and execution readiness to meet regulatory requirements and product-truth standards.
Support Smart Label delivery and packaging-driven consumer trust and transparency, aligning stakeholders and execution plans.
Support pricing, promotion, assortment, and portfolio strategy with Commercial Development and Finance to deliver value objectives and business priorities.
Provide input and execute deliverables integrating innovation and renovation into shopper plans, including retailer media.
Own digital shelf execution, including product detail page content, product information, and digital asset deployment across eCommerce platforms.
Lead monthly marketing business reviews, enterprise forecasting, and annual planning processes by preparing innovation inputs, new-item performance updates, and recommendations.
Own marketing forecasting inputs, including consumption data, new-item assumptions, performance updates, and business changes, and translate results into recommendations.
Track and report brand performance, innovation priorities, and key initiatives, highlighting trends, risks, and opportunities for leaders.
Prepare and analyze assessments, translating innovation, product, and business performance data into insights and priorities.
Track and report innovation pipeline performance, forecast assumptions, business changes, and key initiatives for business planning.
Support development of the Brand Situation Analysis, Brand Plan, and MBS by coordinating cross-functional inputs, preparing data, and identifying growth opportunities, including innovation.