Sr. Manager, Brand Marketing

Caleres • NOVATO, CA

2d

About The Position

The Sr. Manager, Brand Marketing will lead integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals. The role develops seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life. The position works across Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing with broader business objectives, and leads annual planning and initiatives focused on customer experience, brand perception, and loyalty. The role also manages agency and vendor partnerships, budgets, execution, and deliverables, ensuring marketing communications are cohesive, on-brand, and effective across consumer touchpoints. The position is based in Novato, California.

Requirements

• 5 to 7+ years of progressive marketing or account management experience.
• Brand management experience with exposure to brand strategy, positioning, and integrated marketing.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or a related field preferred.

Responsibilities

• Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives supporting brand, sales, and profitability goals.
• Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
• Partner with Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing strategies with broader business objectives.
• Lead annual marketing planning and key brand initiatives focused on customer experience, brand perception, and customer loyalty.
• Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and deliverables.
• Ensure marketing programs and communications are cohesive, on-brand, and effectively executed across consumer touchpoints.

Benefits

• 30% associate discount across Famous Footwear and Caleres brands.
• 401(k), health benefits, and PTO.
• Access to earned pay before payday.
• Free, 24/7 confidential mental health support and resources through CompPsych EAP for eligible associates.
• Relaxed dress code.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior