Sr Associate Brand Manager, V8 Beverage
About The Position
The Senior Associate Brand Manager, V8 Beverage, will help shape future growth for the V8 beverage brand. The role focuses on identifying consumer-driven growth opportunities, advancing innovation and renovation, and delivering brand strategies that increase household penetration, consumption, and relevance across beverage occasions. It involves brand building, innovation, omnichannel activation, and long-term business planning in partnership with teams across the organization. The position leads development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms. It uses consumer insights, marketplace trends, competitive intelligence, and business performance data to prioritize opportunities and develop a three-to-five-year growth roadmap. The role also supports portfolio strategy, leads innovation and renovation work from concept through commercialization and post-launch evaluation, monitors key business metrics, and supports planning and leadership review processes. The Senior Associate Brand Manager partners with Marketing, Sales, Finance, Consumer Insights, Innovation, Research & Development, Shopper Marketing, Omnichannel, Revenue Growth Management, Operations, agency partners, and technical and commercial teams. The target base salary range is $115,800–$159,200. Individual base pay depends on work location and factors such as experience, job-related skills, and relevant education or training; total pay may include other compensation.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 6 years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
- Experience supporting innovation, commercialization, or product renovation initiatives.
- Strong business acumen and analytical skills, including the ability to translate complex data into actionable recommendations.
- Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
- Experience developing business cases and supporting stage-gate decision processes.
- Strong communication, presentation, and storytelling skills.
- Ability to influence stakeholders and build alignment across functions and leadership levels.
- Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
- Strong project management, prioritization, and organizational skills.
Nice To Haves
- MBA or advanced business degree.
- Consumer Packaged Goods (CPG) experience.
- Food and beverage industry experience.
- Experience leading innovation or renovation projects from concept through launch.
- Familiarity with household penetration, category growth strategies, and portfolio management.
- Experience working within complex, matrixed organizations.
- Knowledge of Integrated Business Planning and Annual Operating Planning processes.
- Passion for consumer insights, innovation, and building iconic brands.
Responsibilities
- Lead development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms.
- Identify and prioritize growth opportunities using consumer insights, marketplace trends, competitive intelligence, and business performance data.
- Help build and execute a three-to-five-year growth roadmap focused on increasing household penetration, consumption, and usage occasions.
- Support portfolio strategy by identifying opportunities to optimize assortment, strengthen the core business, and improve innovation productivity.
- Develop understanding of consumers, customers, category trends, and competitive dynamics to inform business recommendations.
- Translate consumer and marketplace insights into actionable strategies and recommendations for senior leadership.
- Lead and support innovation and renovation initiatives from concept development through commercialization and post-launch evaluation.
- Manage cross-functional project teams through stage-gate processes, ensuring initiatives are delivered on time, within budget, and aligned with business objectives.
- Monitor business performance across sales, share, penetration, distribution, velocity, and profitability metrics.
- Synthesize data and insights into compelling stories and recommendations that drive decision-making and business results.
- Support Integrated Business Planning, Annual Operating Planning, Monthly Business Reviews, innovation milestones, and leadership presentations.
- Partner with cross-functional teams and agency partners to align priorities, navigate business tradeoffs, and deliver brand growth strategies.
Benefits
- Medical insurance
- Dental insurance
- Short- and long-term disability insurance
- AD&D insurance
- Life insurance
- Matching 401(k) plan with immediate vesting
- Unlimited sick time
- Paid time off
- Holiday pay
- Free access to the fitness center for employees in WHQ
- Access to on-site day care operated by Bright Horizons
- Access to company store
- Campbell’s Cares matching of employee donations and/or volunteer activity up to $1,500 annually
- Employee Resource Groups (ERGs)
- Wellness benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
