Sr Associate Brand Manager, V8 Beverage

Campbell's•Camden, NJ

13d•$115,800 - $159,200

About The Position

As the Senior Associate Brand Manager for V8 Beverage, you will help shape the future growth of the V8 brand. You will identify consumer-driven growth opportunities, advance innovation and renovation initiatives, and deliver brand strategies that increase household penetration, drive consumption, and strengthen V8’s relevance across beverage occasions. The role influences brand building, innovation, omnichannel activation, and long-term business planning while partnering across the organization to deliver growth strategies. You will lead development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms. You will use consumer insights, marketplace trends, competitive intelligence, and business performance data to identify opportunities and support portfolio strategy. You will also lead or support innovation and renovation initiatives from concept through commercialization and post-launch evaluation, and manage cross-functional teams through stage-gate processes. The role monitors sales, share, penetration, distribution, velocity, and profitability, and turns data and insights into recommendations for decision-makers. It also supports Integrated Business Planning, Annual Operating Planning, Monthly Business Reviews, innovation milestones, and leadership presentations. You will work with Marketing, Sales, Finance, Consumer Insights, Innovation, Research & Development, Shopper Marketing, Omnichannel, Revenue Growth Management, Operations, agency partners, and technical and commercial teams.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
Experience supporting innovation, commercialization, or product renovation initiatives.
Strong business acumen and analytical skills, including the ability to translate complex data into actionable recommendations.
Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
Experience developing business cases and supporting stage-gate decision processes.
Strong communication, presentation, and storytelling skills.
Ability to influence stakeholders and build alignment across functions and leadership levels.
Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
Strong project management, prioritization, and organizational skills.

Nice To Haves

MBA or advanced business degree.
Consumer Packaged Goods (CPG) experience.
Food and beverage industry experience.
Experience leading innovation or renovation projects from concept through launch.
Familiarity with household penetration, category growth strategies, and portfolio management.
Experience working within complex, matrixed organizations.
Knowledge of Integrated Business Planning and Annual Operating Planning processes.
Passion for consumer insights, innovation, and building iconic brands.

Responsibilities

Lead development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms.
Identify and prioritize growth opportunities using consumer insights, marketplace trends, competitive intelligence, and business performance data.
Help build and execute a 3–5 year growth roadmap focused on increasing household penetration, consumption, and usage occasions.
Support portfolio strategy by identifying opportunities to optimize assortment, strengthen the core business, and improve innovation productivity.
Develop understanding of consumers, customers, category trends, and competitive dynamics to inform business recommendations.
Translate consumer and marketplace insights into actionable strategies and recommendations for senior leadership.
Lead and support innovation and renovation initiatives from concept development through commercialization and post-launch evaluation.
Manage cross-functional project teams through stage-gate processes, ensuring initiatives are delivered on time, within budget, and aligned with business objectives.
Monitor business performance across sales, share, penetration, distribution, velocity, and profitability metrics.
Synthesize data and insights into compelling stories and recommendations that drive decision-making and business results.
Support Integrated Business Planning, Annual Operating Planning, Monthly Business Reviews, innovation milestones, and leadership presentations.
Partner with cross-functional teams and agency partners to align priorities, navigate business tradeoffs, and deliver brand growth strategies.

Benefits

Medical insurance beginning on the first day of employment.
Dental insurance beginning on the first day of employment.
Short- and long-term disability coverage.
AD&D and life insurance for individuals, families, and domestic partners.
Matching 401(k) plan with enrollment available from the first day of employment and immediate vesting.
Unlimited sick time, paid time off, and holiday pay.
Free access to the fitness center for employees at WHQ.
Access to on-site day care at WHQ and a company store.
Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
Employee Resource Groups (ERGs).
Wellness benefits beginning on the first day of employment.