Sr. Manager, HCP Brand

Cynosure, LLC•Westford, MA

About The Position

Cynosure Lutronic is seeking a commercially driven, results-oriented Senior HCP Brand Manager to lead brand strategy and growth initiatives across its North American energy-based aesthetic device portfolio. The role is focused on profitable revenue growth and increased market penetration within dermatology, plastic surgery, and medical aesthetic practices. In a private equity-backed environment, the Senior HCP Brand Manager is expected to bring urgency, ownership, and financial discipline, using customer insights to develop and execute strategies that accelerate capital placements, elevate brand visibility, and deepen engagement with the HCP community. The role leads integrated HCP brand campaigns, portfolio and lifecycle strategy, launch and field enablement, commercial measurement, and financial performance accountability. It works closely with Sales Leadership, Digital Marketing, Marcom, Clinical, Regulatory, Operations, and Global Upstream Marketing. The position also directly manages and develops Brand Specialist(s), establishing scalable processes and building accountability, speed, and executional excellence across marketing initiatives.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
7–10 years of brand management or product marketing experience in medical device, capital equipment, pharmaceutical, or medical aesthetics industries.
Effective prioritization and project management skills, including the ability to manage competing priorities.
Proven track record of successful product launches and marketing campaigns.
Strong analytical skills and ability to interpret data and make strategic recommendations.
Excellent communication and interpersonal skills.
Ability to balance technical product knowledge with effective marketing positioning and messaging.
Ability to collaborate in a fast-paced environment and manage multiple projects simultaneously.
Prior experience directly managing at least one marketing team member.
Experience supporting field-based capital sales teams.
Strong financial acumen, including ability to build ROI models and analyze contribution margin.
Experience operating in high-growth, fast-paced organizations.
Ownership mindset, bias for action, comfort with ambiguity and speed, commercial and financial acumen, high accountability, performance orientation, and ability to move rapidly from strategy to execution.
Ability to sit and use hands to finger, handle, or feel objects, tools, or controls.
Travel expectations of 25%.

Nice To Haves

Master’s degree.
Knowledge of regulatory requirements in the medical aesthetics field.

Responsibilities

Develop and execute HCP-focused brand strategies that drive capital equipment sales and expand market penetration across the energy-based portfolio.
Partner with Sales Leadership to accelerate pipeline velocity, improve win rates, support capital conversions, and identify portfolio-bundling opportunities.
Engage key HCP customers in the US and Canada to showcase portfolio success, increase brand visibility, and stimulate leads and buying interest.
Execute workshop content strategy with HCP speakers to advance portfolio adoption and meet or exceed event revenue goals for 2026.
Lead integrated, multi-channel HCP brand campaigns to accelerate market penetration and product adoption.
Design scalable programs that drive capital placements, expand the installed base, and increase portfolio penetration within target segments.
Partner with Digital Marketing and Marcom on targeted, data-driven campaigns that generate qualified demand and improve conversion rates.
Coordinate with Sales, Clinical, Regulatory, Operations, and Global Upstream Marketing to support market execution.
Establish revenue KPIs, track performance metrics, and implement post-launch optimization plans.
Develop sales enablement assets, including value propositions, objection-handling frameworks, competitive battlecards, and bundled solution strategies.
Align workshops, speaker programs, and events to measurable commercial objectives and revenue and penetration goals.
Monitor field feedback, performance metrics, and competitive dynamics to refine positioning and commercial impact.
Lead portfolio strategy to maximize revenue growth, market share, and margin contribution.
Identify whitespace opportunities, adjacent-market expansion, and cross-sell pathways.
Develop promotional strategies and limited-time commercial programs that create urgency while protecting long-term brand equity and margin.
Define KPIs for brand awareness, lead generation, adoption rates, and revenue impact; track campaign contributions to pipeline velocity and win rates.
Present performance dashboards and process-optimization recommendations to leadership, ensuring campaigns deliver measurable commercial outcomes.
Establish scalable brand-management processes that improve cross-functional efficiency and commercial execution.
Directly manage and develop Brand Specialist(s), set performance expectations tied to business metrics, and provide coaching, prioritization guidance, and professional development.
Build disciplined intake, prioritization, and resource-allocation processes aligned with commercial impact.
Identify operational gaps and implement process improvements that scale with organizational growth.
Foster accountability, speed, and executional excellence through structured planning cycles and performance reviews.
Own brand-level P&L inputs and drive accountability to revenue and market-share targets.
Develop annual operating plans aligned with commercial growth objectives and allocate marketing investments with financial discipline.
Identify cost efficiencies and reinvestment opportunities to improve brand productivity and ROI.