Sr Marketing Manager, NPP HCP Marketing

GSK•Philadelphia, PA

3d•Hybrid

About The Position

The Sr. Manager Non-Personal Promotional Marketing is the non-personal promotion (NPP) marketing lead for a GSK oncology brand, responsible for the strategy and execution of NPP marketing. The role identifies and executes traditional NPP tactics—including web, social, and mobile—as well as innovative tactics. It also leads digital media buys and uses insights and measurement to optimize media spend. The primary focus is healthcare professionals (HCPs), with support for patient and other healthcare stakeholder digital marketing efforts. The position is part of GSK’s marketing team and works with a high-performing team focused on delivering for patients.

Requirements

Bachelor’s degree.
At least 5 years of pharma or biotech oncology marketing experience.
Ability to travel up to 25% of the time, including some weekends.
Willingness to work in a hybrid role 2 or 3 days per week at the Philadelphia office.

Nice To Haves

Firm understanding of core marketing principles, including market analysis, consumer behavior, branding, positioning, and campaign management.
Proficiency with marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems.
Advanced degree, such as an MBA.
More than 2 years of experience in digital or non-personal promotion marketing.
Knowledge of the US healthcare system, market environment, customer care, and competitors, especially in rare disease or hematology-oncology.
Excellent communication, negotiation, and presentation skills for a wide variety of audiences.
Ability to interact with and influence a diverse group of internal and external stakeholders.

Responsibilities

Lead development of NPP brand strategies and marketing plans using insights.
Manage external partners delivering brand goals and key tactics, including patient and HCP websites, digital media, and other innovative NPP tactics.
Lead cross-functional matrix partners toward common goals and excellent execution.
Work in an agile manner and pivot in response to changes in market conditions.
Drive strategic resource allocation and tracking to achieve maximum business value.
Ensure adherence to the GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.
Analyze external and internal data to identify gaps and opportunities.
Define key performance indicators (KPIs) and targets that move the team toward success.
Lead digital media buys and use insights and measurement to optimize media spend.