Customer Marketing Manager, HCP

Roche • South San Francisco, CA

1d • $128,700 - $238,900 • Hybrid

About The Position

The Customer Marketing Manager owns HCP marketing responsibilities and some Organized Customer responsibilities across the Immunology franchise. The role partners with Commercial, Medical, and Access & External Affairs teams to advance marketing strategy and execution during a critical stage in the products’ lifecycle. The successful candidate challenges the status quo and seeks to make a significant impact on the business.

The role supports development and execution of customer strategy and integrated customer experiences, using customer insights and omnichannel engagement. It plans and executes campaigns, oversees core marketing materials and content development with agencies, creates derivative tactics, supports field deployment, and partners with Legal and Regulatory reviewers to ensure promotional materials are compliant and effective.

The manager is accountable for high-quality execution across marketing platforms and customer types, measurement and optimization of campaign performance, media agency management, and cross-functional alignment. The role also contributes to broader organizational initiatives and pursues professional development in customer content strategy, creation, and execution.

Requirements

• Bachelor’s degree.
• One year of marketing experience or an MBA.
• At least four years of total work experience, including at least two years of commercial experience such as market access, marketing, sales, or customer insights.

Nice To Haves

• MBA or another related graduate-level degree.
• Marketing experience in relevant industries.
• Experience in omnichannel marketing, including field marketing.
• Experience in managed care, pharmaceutical, or biotech industries or pharmaceutical/biotech customer engagement.
• Experience creating customer strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.
• Experience leading or managing agency partners, including developing agency briefs and creating content derivatives.
• Experience contributing to integrated customer experiences across audiences and channels, including multicultural and inclusive marketing tactics.

Responsibilities

• Support development and execution of customer strategy and end-to-end integrated customer experiences.
• Support tailored, actionable omnichannel customer engagement using customer journeys, personas, market and competitor insights, and other relevant data, in collaboration with the Customer Marketer Lead.
• Plan and execute integrated marketing campaigns and omnichannel engagement plans across marketing platforms and channels.
• Oversee development of core materials, websites, claims, and components with Agencies of Record, tailoring content to customer segments and personas while monitoring timelines and handoffs.
• Author derivative campaign tactics using existing and emerging technologies and capabilities; incorporate post-PRC edits and adjustments.
• Support field deployment through communication, training, and feedback loops.
• Develop and conduct experiments to iterate creative content and improve content creation and deployment.
• Partner with agencies and PRC stakeholders, including Legal and Regulatory, to develop, approve, and deploy compliant, effective promotional tactics.
• Ensure high-quality, compliant marketing execution across platforms and relevant customer types, including patients, providers, and organized customers.
• Define measurement plans and measure performance using leading, lagging, and customer satisfaction indicators to optimize campaigns and outcomes.
• Manage media agencies, support customer-specific tactical planning, and monitor campaign go-lives and trafficking.
• Identify internal network partners and facilitate cross-marketing, cross-functional, and field alignment for campaign deployment.
• Contribute to initiatives with broader organizational impact across the 1Marketing Function and progress toward CMG outcomes.
• Pursue professional development in customer content strategy, content creation, and execution.
• Work with the TA Marketer and other Customer Marketers to make decisions and act in alignment with the full product value proposition, customer positioning, and Squad priorities.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for company benefits; specific benefit details are available via a link in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level