Customer Marketing Team Director, HCP

Genentech • Daly City, CA

13d • $200,300 - $371,900 • Hybrid

About The Position

Genentech is hiring a Customer Marketing Team Director to lead its HCP marketing strategy in the Gastrointestinal (GI) therapeutic area as the company prepares to launch a novel therapy. The role leads and inspires a dedicated team of marketers and develops an insight-driven customer engagement strategy to educate specialists, address entrenched prescribing habits, and establish Genentech products as a standard of care. Success in the first year will be defined by building and executing a robust customer engagement strategy that positions Genentech as a leader in GI care.

The position translates brand strategy into customer strategy and integrated campaigns, using customer insights, journeys, personas, market and competitor information, and omnichannel approaches. It oversees compliant content development and execution, agency and promotional-review work, media budgets and campaign measurement. The director partners with analytics, operations, field teams, and internal and external stakeholders to optimize customer and business outcomes and contribute to broader organizational initiatives.

As a people leader, the role is responsible for capacity planning, enablement, coaching, and oversight of Customer Marketers, and for leading and developing a thriving team. The position is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus. Relocation assistance is not available. The expected salary range is $200,300–$371,900; a discretionary annual bonus may be available based on individual and company performance. The position qualifies for company benefits detailed at the linked benefits resource.

Requirements

• Bachelor’s degree.
• At least 8 years of work experience, including 6 years of commercial experience in sales, market access, or customer insights; 2 of the commercial-experience years must be in marketing.
• Experience owning tactics or components of tactics and articulating business problems, identifying solutions, and owning content development from strategy through execution.
• Advanced proficiency in customer understanding, competitive value creation, strategy development, integrated campaign development, content development and approval, execution readiness, delivery and optimization across channels, measurement and iteration, and project and vendor management.

Nice To Haves

• MBA or another related graduate-level degree.
• Progressive marketing experience.
• People leadership experience.
• Experience in an omnichannel or digital marketing role.
• Strong customer understanding, including developing or using personas, customer journeys, and other segmentation tools, and developing content and campaigns for an omnichannel environment.
• Experience measuring the success of investments, including campaigns and content, and continuously improving tactics to maximize business value.
• Experience creating marketing strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.

Responsibilities

• Translate high-level brand strategy into customer strategy, tactical plans, and marketing campaigns in collaboration with the Therapeutic Area Marketer and Senior Customer Marketers.
• Create tailored, actionable omnichannel customer engagement using customer insights, customer journeys, personas, market and competitor insights, and other relevant data.
• Identify critical moments and barriers in the customer journey and develop content to address them.
• Deliver measurable short-term customer goals and long-term strategic goals spanning three to five years.
• Coordinate and validate clinical and non-clinical messaging for customers.
• Collaborate with senior marketing leadership and Therapeutic Area Marketers to influence brand objectives and long-range goals.
• Build relationships with internal network partners and external resources to align cross-marketing, cross-functional, and field activity with customer strategy.
• Design and execute integrated campaigns across multiple marketing platforms and channels, including field channels.
• Review and coach Senior and Junior Customer Marketers on content, media, and measurement activities, including cross-customer needs.
• Lead agency and Promotional Review Committee work, including Legal and Regulatory collaboration, to develop, approve, and implement compliant, effective promotional tactics.
• Ensure high-quality, compliant content execution across marketing platforms, channels, and relevant customer types, including patients, providers, and organized customers.
• Manage media budgets and Agency of Record spending, and oversee campaign measurement and optimization.
• Partner with analytics, operations, and field teams to measure marketing performance using leading, lagging, and customer satisfaction indicators and improve campaigns and outcomes.
• Lead initiatives with broader organizational impact across the 1Marketing Function and multiple therapeutic areas, advancing Commercial, Medical and Government Affairs outcomes.
• Pursue professional development in innovative capabilities, platforms, and solutions relevant to customer marketing.
• Plan short- and medium-term team capacity, enablement, project coaching, and oversight of Customer Marketers, and carry out Genentech people practices.
• Lead, develop, and inspire the marketing team and foster belonging within and across teams.
• Work autonomously and make decisions aligned with the full product value proposition, customer positioning, and Squad priorities.

Benefits

• Company benefits are available as detailed at the benefits link provided in the posting; specific benefits are not listed.
• A discretionary annual bonus may be available based on individual and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director