Associate Director, HCP Omnichannel Marketing & Engagement

Takeda•Cambridge, MA

3d•$154,400 - $242,550

About The Position

Takeda is hiring two Associate Directors, HCP Omnichannel Marketing & Engagement. These roles lead the strategy, development, and execution of integrated healthcare professional (HCP) engagement programs across digital non-personal channels. They shape how healthcare professionals experience Takeda’s brands by creating personalized, data-driven engagement journeys that connect content, channels, field teams, analytics, and technology into a seamless customer experience. The role reports to the Director, HCP Omnichannel Marketing & NPP and partners closely with HCP Marketing and cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE), Data, Digital & Technology, Insights & Analytics, Sales, Market Access, and agency partners. The position combines strategic planning and execution, using omnichannel capabilities, CRM, digital media, AI-powered personalization, and analytics to support measurable business impact.

Requirements

Bachelor’s degree required.
At least 7 years of experience in omnichannel marketing, digital marketing, CRM, and customer engagement roles.
Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels.
Expertise in digital media planning, targeting, activation, optimization, and performance measurement.
Familiarity with platforms such as Veeva CRM, Marketing Cloud Engagement, Data360, Adobe Experience Cloud, and Google Analytics.
Ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
Proven ability to influence and align cross-functional stakeholders.

Nice To Haves

MBA.
Prior pharmaceutical launch experience.
Experience with AI-powered personalization, predictive analytics, and customer engagement platforms.

Responsibilities

Translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans; lead roadmap planning and pull-through of omnichannel capabilities.
Develop and implement HCP engagement journeys across field, CRM, web, media, email, and congress channels to support product launches in collaboration with cross-functional brand teams.
Translate insights into personalized engagement plans that improve the HCP experience and drive adoption.
Monitor industry trends, emerging technologies, and evolving customer expectations to inform future engagement models.
Advance CRM strategy and build the brand’s Salesforce Marketing Cloud instance.
Optimize automated HCP journeys using advanced targeting and personalization techniques.
Implement MQL, Next Best Action, and intelligent engagement capabilities to increase HCP relevance and effectiveness.
Coordinate personal and non-personal promotion into a cohesive customer experience in partnership with field teams.
Lead HCP digital media strategy across programmatic, paid search, display, online video, point-of-care, and emerging channels.
Translate brand priorities into audience targeting, media investment, and channel activation strategies.
Partner with agency teams to optimize media performance and maximize return on investment.
Identify opportunities to improve reach, engagement, and customer conversion.
Drive the evolution of omnichannel capabilities across CRM, marketing automation, customer data, analytics, and engagement platforms.
Partner with Digital, Data & Technology teams to strengthen the commercial technology ecosystem and data strategy.
Drive adoption of AI-enabled personalization, predictive analytics, intelligent customer journeys, and marketing optimization solutions.
Establish performance measurement frameworks and omnichannel dashboards.
Define KPIs across engagement, channel effectiveness, customer progression, adoption, and business impact.
Promote testing and continuous optimization, including experimentation and A/B testing, with the MCE team, Commercial Analytics & Insights, Digital, Data & Technology, and Brand Strategy; translate performance data into actionable insights.
Partner with HCP Marketing on annual planning to align and pull through messaging and campaigns across channels.
Use agile processes to prioritize work plans and implement omnichannel tactics with Brand Strategy Leads and the MCE team in support of the digital vision.
Partner with the MCE team to develop derivative content across channels.
Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors; work with the internal MCE team on agency processes and value.
Champion an agile, customer-first, test-and-learn mindset and drive continuous improvement, innovation, and operational excellence.