Customer Marketing Team Director, HCP

Roche • South San Francisco, CA

13d • $200,300 - $371,900 • Hybrid

About The Position

Genentech is hiring a Customer Marketing Team Director to lead its healthcare professional (HCP) marketing strategy in the Gastrointestinal (GI) therapeutic area, supporting an anticipated novel therapy launch. The role leads and inspires a team of marketers and develops an insight-driven customer engagement strategy to educate specialists, address entrenched prescribing habits, and establish Genentech products as the standard of care. Success includes building and executing a robust customer engagement strategy that positions Genentech as a leader in GI care.

The position translates brand strategy into customer strategy, tactical plans, and integrated campaigns across channels. It uses customer journeys, personas, market and competitor insights, and other data to identify barriers and develop relevant content. The director is accountable for customer goals over both short-term and long-term horizons and collaborates with therapeutic area marketers and senior marketing leadership to influence brand objectives.

The director oversees compliant content development and execution, agency and Promotional Review Committee partnerships, media budgets and Agency of Record spending, campaign measurement and optimization, and collaboration with analytics, operations, and field teams. The role also leads initiatives with broader organizational impact and is responsible for team capacity planning, enablement, coaching, development, and people practices.

The position is based in South San Francisco, California, with a hybrid schedule requiring three days per week on campus. Relocation assistance is not available. The expected salary range is $200,300–$371,900, with actual pay based on experience, qualifications, location, and other permitted factors. A discretionary annual bonus may be available based on individual and company performance. Benefits are referenced through a link in the posting.

Requirements

• Bachelor's degree.
• At least 8 years of work experience, including 6 years of commercial experience in sales, market access, or customer insights, with at least 2 years in marketing.
• Experience owning tactics or components of marketing work and articulating business problems, identifying solutions, and owning content development from strategy through execution.

Nice To Haves

• MBA or another related graduate-level degree.
• Progressive marketing experience.
• People leadership experience.
• Experience working in an omnichannel or digital marketing role.
• Strong customer understanding, including developing or using personas, customer journeys, segmentation tools, and content and campaigns for an omnichannel environment.
• Experience measuring campaign and content investment outcomes and continuously improving tactics to maximize business value.
• Experience creating marketing strategies, plans, and tactics that strengthen market positioning and drive high-value customer and business outcomes.

Responsibilities

• Translate brand strategy into customer strategy, tactical plans, and marketing campaign execution in collaboration with the Therapeutic Area Marketer and Sr. Customer Marketers.
• Develop tailored, actionable omnichannel customer engagement using customer journeys, personas, market and competitor insights, and other relevant data.
• Identify critical moments and barriers in the customer journey and develop content to overcome them.
• Meet measurable short-term customer goals (90 days) and long-term strategic goals (3–5 years).
• Coordinate and validate clinical and non-clinical customer messaging.
• Collaborate with senior marketing leadership and Therapeutic Area Marketers to influence brand objectives and long-range goals.
• Build alignment with internal network partners and external resources across marketing, functions, and field teams.
• Design and execute integrated campaigns across marketing platforms and channels, including field channels.
• Review and coach Sr. and Jr. Customer Marketers on content, media, and measurement activities, including cross-customer needs.
• Lead agency and Promotional Review Committee work, including Legal and Regulatory partnerships, to ensure compliant and effective promotional tactics.
• Ensure high-quality, compliant content execution across platforms, channels, and relevant customer types, including patients, providers, and organized customers.
• Manage media budgets and Agency of Record spending, and oversee campaign measurement and optimization.
• Partner with analytics, operations, and field teams to measure performance using leading, lagging, and customer satisfaction indicators.
• Lead initiatives with broader organizational impact across the 1Marketing Function and advance Commercial, Medical and Government Affairs outcomes.
• Pursue professional development in innovative capabilities, platforms, and solutions for customer marketing.
• Manage short- and medium-term capacity planning, enablement, project coaching, and oversight of Customer Marketers, including people practices.
• Lead, develop, and inspire the Marketing Team and foster belonging within and across teams.
• Make autonomous decisions aligned with the full product value proposition, customer positioning, and Squad priorities.

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.
• The position qualifies for company benefits, described through a link in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Director