HCP Marketing Director

GoodRx•CA HQ, CA

3d•$142,000 - $305,000

About The Position

GoodRx is seeking an experienced HCP Marketing Director to lead marketing for its healthcare professional audiences. This role shapes the go-to-market strategy and ensures GoodRx’s products and services meet healthcare professionals’ needs, building relationships that support business growth. The director works cross-functionally with sales, product, channel leads, and data teams to align engagement efforts with business objectives. The role combines strategy development with hands-on execution in a fast-paced environment. The director owns the HCP marketing strategy and roadmap, develops audience-focused plans and value propositions, and oversees campaigns intended to increase awareness, adoption, engagement, and retention. The position also advises senior leaders on HCP marketing strategy and market developments. Candidates should bring 15 or more years of experience in healthcare product marketing, clinical marketing, or engagement strategy, with increasing ownership of complex, cross-functional programs. A bachelor’s degree in marketing, communication, business, or a related field—or equivalent years of experience—is required; a master’s degree such as an MBA, MPH, or related healthcare degree is preferred. Experience developing marketing strategies for healthcare professionals, understanding clinical audiences and the healthcare landscape, collaborating across product, sales, and data teams, measuring campaign effectiveness, and managing small teams is sought. GoodRx offers medical, dental, and vision insurance; a 401(k) with company match; an employee stock purchase plan; unlimited vacation; 13 paid holidays; and 72 hours of sick leave. Other listed benefits include mental and financial wellness programs, fertility benefits, parental leave, pet insurance, supplemental life insurance, and company-paid short- and long-term disability. Additional compensation may include annual cash bonuses or commission and annual equity grants for most positions.

Requirements

Bachelor’s degree in Marketing, Communication, Business, or a related field, or equivalent years of experience.
15+ years of experience in healthcare product marketing, clinical marketing, or engagement strategy, with progressively increasing ownership of complex, cross-functional programs.
Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals.
Deep understanding of the clinical landscape, provider audiences, and healthcare marketing best practices.
Exceptional communication skills and ability to craft compelling narratives for clinical audiences.
Experience working cross-functionally with product, sales, and data teams to drive business growth.
Data-driven approach and ability to measure engagement effectiveness and adjust marketing strategies.
Experience managing small teams and fostering a collaborative, results-driven culture.
All employees are responsible for reviewing and complying with company safety and security policies and procedures.

Nice To Haves

Master’s degree (MBA, MPH, or related healthcare field).
Experience with digital health technologies, clinical workflows, and audience-centric marketing strategies.

Responsibilities

Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.
Develop and implement strategic marketing plans to build awareness and expand perceptions of GoodRx among healthcare professionals.
Identify and segment clinical audiences to tailor marketing approaches that increase engagement and retention.
Translate complex product and data capabilities into compelling value propositions for clinical audiences.
Drive awareness and adoption of new features and capabilities through targeted outreach, education, events, and engagement campaigns.
Oversee marketing campaign execution, partnering with creative and channel leads on collateral development and outreach.
Define KPIs, measure the impact of marketing efforts, and refine strategies using data-driven insights.
Build partnerships with product, sales, and analytics stakeholders to align on strategy, KPIs, and timelines.
Manage the assigned budget or recommend investment and resource allocation if spending authority sits elsewhere.
Advise senior leaders on healthcare professional marketing strategy and translate market insights and developments into recommendations for future products.
Review and comply with company safety and security policies, remain alert to potential security threats, and communicate concerns to the Security Team.