HCP Marketing Director - Abbott Pediatric Nutrition
About The Position
Abbott is seeking a Director, Pediatric Healthcare Professional Marketing for its Nutrition business in Columbus, Ohio. The role leads marketing strategy and business performance for the Pediatric Institutional and Specialty Nutrition portfolio, representing more than $600 million in annual sales. It drives growth across hospital, physician office, specialty, and healthcare professional channels through integrated commercial strategy, external engagement, customer insights, innovation commercialization, and collaboration with sales and cross-functional teams. The Director is accountable for sustainable growth, stronger healthcare professional recommendation, and Abbott’s leadership position in pediatric nutrition. The role leads and develops a team of approximately five direct and indirect reports and oversees the Pediatric Specialty Nutrition business, including sales, share, profit, and growth objectives. It guides commercial strategy and execution across HCP channels and innovation pipelines, manages external engagement, and uses analytics and market insights to identify opportunities and prioritize investments. The position also owns forecasting, performance management, planning processes, and commercial investment management while ensuring compliance with legal, regulatory, and company policies. The portfolio includes brand ownership for Alimentum, EleCare, NeoSure, the Metabolics portfolio, and PediaSure Institutional products, with brand support and business-driver responsibilities for Similac, Mild Tolerance, PediaSure, and Pedialyte. Travel is 5–10%, including customer visits, sales meetings, and professional conferences.
Requirements
- 10 or more years of progressive commercial leadership experience with a record of delivering results across Sales and/or Marketing.
- Leadership experience driving organizational performance, fostering collaboration, and delivering results through direct authority and cross-functional influence.
- Experience leading and developing high-performing teams, including coaching and talent development.
- Ability to influence and lead cross-functional teams and build alignment across Medical, Legal, Regulatory, Commercial Operations, Analytics, Sales, Finance, and external stakeholders.
- Strong financial acumen, strategic thinking, and analytical problem-solving skills.
- Ability to develop strategic business plans and deliver financial and commercial objectives.
- Exceptional communication and executive presentation skills, including the ability to translate complex business and scientific concepts into clear recommendations.
- At least 5 years of experience developing and executing healthcare professional marketing and/or sales strategies in a regulated healthcare or consumer health environment.
- Deep understanding of U.S. hospital systems, Group Purchasing Organizations (GPOs), distributors, reimbursement dynamics, and institutional purchasing processes.
- Ability to thrive in a fast-paced environment, navigate ambiguity, and drive results with accountability and ownership.
- Ability to influence executive stakeholders and lead through complexity.
- Bachelor of Science or Bachelor of Arts degree required.
Nice To Haves
- Experience leading commercial strategy and business performance within Hospital and/or Physician Office channels.
- Experience launching products, indications, or commercial innovations.
- Experience working with Key Opinion Leaders, medical societies, and healthcare institutions.
- MBA or a degree in Marketing, Management, or Business preferred.
Responsibilities
- Lead and develop a high-performing team of approximately five direct and indirect reports, including coaching, talent development, succession planning, and organizational capability building.
- Lead the Pediatric Specialty Nutrition business and deliver annual sales, share, profit, and growth objectives.
- Develop and execute integrated commercial strategies across hospital, physician office, and healthcare professional channels.
- Lead commercial strategy for HCP sales teams, including promotional initiatives, selling materials, sales meeting content, and resource allocation.
- Lead commercial strategy for Hospital and Specialty Nutrition innovation pipelines from development through launch and commercialization.
- Partner cross-functionally to develop supporting evidence, claims, and customer engagement strategies for innovations.
- Lead external engagement across the Pediatric portfolio, including professional associations, scientific conferences, Key Opinion Leaders, speakers, and agency partners.
- Use customer insights, advanced analytics, market trends, and reimbursement dynamics to identify growth opportunities, prioritize investments, and inform business decisions.
- Own business forecasting and performance management, monitoring sales, revenue, costs, and supply plans to deliver financial commitments.
- Lead annual planning, LBE, and strategic business planning with Finance, Commercial Analytics, Brand, and Delivery teams.
- Develop agile commercial plans with cross-functional partners to optimize performance amid changing market conditions and supply constraints.
- Manage AP&G, Gross-to-Net, and other commercial investments to maximize return on investment and business performance.
- Ensure business activities comply with legal, regulatory, and company policies and maintain high ethical standards.
Benefits
- Training and career development, including onboarding programs for new employees and tuition assistance.
- Competitive compensation, incentives, and retirement plans.
- Medical, dental, vision, wellness, and occupational health programs.
- Paid time off.
- 401(k) retirement savings with a generous company match.
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What This Job Offers
Job Type
Full-time
Career Level
Director
