Associate Director, Omnichannel Marketing - Prostate Cancer

Sumitomo Pharma•Marlborough, MA

1d•Remote

About The Position

The Associate Director, Omnichannel Marketing is part of the ORGOVYX Marketing team and reports to the Executive Director, Marketing – ORGOVYX Brand Lead. Working with commercial team members within an alliance partnership, this individual helps shape, deliver, and analyze omnichannel customer experiences for healthcare professionals and patients. The role builds cross-functional relationships and supports the adoption, execution, expansion, and measurement of data-driven marketing programs that advance the business. It requires pharmaceutical marketing business acumen, preferably in oncology, project leadership, and a solid understanding of digital marketing and media solutions. This is an individual contributor role with no direct reports or formal people-management responsibilities. It is primarily remote, with periodic on-site office meetings and possible additional travel for collaboration. Domestic and international travel may be required. The work involves a fast-paced environment with multiple demands, a high degree of initiative and independence, sound judgment, strong communication, and extended computer use. The base salary range is $170,800 to $213,500. Total rewards also include merit-based salary increases, short incentive plan participation, 401(k) eligibility, medical, dental, vision, life and disability insurance, and leave in accordance with the employee’s work state. Time off includes flexible paid time off, 11 paid holidays, additional time off during a late-December shutdown, and 80 hours of paid sick time upon hire and each year thereafter. Compensation offered depends on candidate-specific factors, including experience, skills, and education.

Requirements

Bachelor’s degree in a related field.
At least 8 years of relevant biotech or pharmaceutical industry experience with a bachelor’s degree, including marketing roles of increasing scope and responsibility.
At least 3–5 years of omnichannel marketing and/or pharmaceutical media management experience.
Experience managing cross-functional projects and external agency partners.
Strong analytical, strategic-thinking, and problem-solving skills.
Ability to translate customer insights and business needs into effective omnichannel programs.
Working knowledge of pharmaceutical marketing, including the FDA regulatory and legal environment.
Strong project-management skills and ability to coordinate multiple priorities and cross-functional contributors.
Experience advancing complex projects through Legal, Medical, and Regulatory review.
Strong written, verbal, and interpersonal communication skills.
Ability to collaborate and influence across functions and levels without direct authority.
Demonstrated agency and vendor management capabilities.
Ability to work independently and as part of a team, balancing strategic thinking with attention to executional detail and interdependencies.
Ability to travel domestically and internationally as needed.

Nice To Haves

Advanced degree.
Prior oncology therapeutic-area experience.
Prior co-promotion or alliance experience.

Responsibilities

Translate business and brand strategy into coordinated omnichannel experiences for healthcare professionals and patients, with guidance from senior marketing leadership.
Partner with alliance counterparts and internal stakeholders across HCP and patient marketing, omnichannel insights and execution, field sales, market access, regulatory, legal, medical, analytics, operations, and market research to align priorities and execute decisions.
Support development and optimization of media mix strategies, monitor creative and media investments, and recommend adjustments to improve performance and resource allocation.
Manage tactical execution of non-personal HCP promotional marketing and patient digital initiatives across websites, social media, display, SEM, email, and other digital channels.
Use knowledge of digital and non-digital channels, campaign planning, and segmentation to help create relevant, personalized customer experiences.
Identify and evaluate emerging omnichannel capabilities and digital opportunities that may strengthen customer engagement and business performance.
Partner with analytics and market research to turn insights into recommendations, support business opportunity assessment, optimize the marketing mix, and monitor program KPIs.
Collaborate with field teams to identify best practices, customer needs, and trends, and inform the evolution of the brand selling approach.
Support HCP and patient targeting strategies, including use of Crossix, predictive modeling, and customer segments to improve media effectiveness.
Contribute to strategic and tactical brand planning and recommend digital and omnichannel solutions that support brand objectives.
Manage day-to-day work with creative and media agencies, delivering high-quality work on strategy, on time, within budget, and with measurable outcomes.
Ensure marketing activities comply with legal, medical, and regulatory requirements and coordinate materials through the promotional review process.