Omnichannel Marketing Manager

GSK • Philadelphia, PA

3d • Hybrid

About The Position

GSK is seeking an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States and create meaningful engagement with healthcare professionals. The role works closely with cross-functional teams and calls for creativity, data-driven thinking, and collaboration. It offers an opportunity to contribute to GSK’s mission of uniting science, technology, and talent to get ahead of disease.

The position leads campaign planning and execution across digital, email, social media, search, and display channels; coordinates the development of aligned and compliant promotional materials; manages agencies and vendors; and uses performance data to measure and optimize campaign effectiveness. It also supports promotional review and approval processes to ensure compliance with industry regulations.

The role is based in the United States and follows a hybrid working model, with an expectation of being onsite approximately two days per week.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• At least 4 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
• Experience managing end-to-end digital campaigns across channels such as websites, email, paid social, search engine marketing, or digital display advertising.
• Proven ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills and experience managing promotional review and regulatory compliance processes.

Nice To Haves

• Master of Business Administration (MBA) or an advanced degree in a related field.
• Experience in pharmaceutical or healthcare industry marketing, particularly in vaccines, specialty medicines, or infectious disease.
• Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
• Hands-on experience with campaign analytics and marketing performance optimization.
• Strong project management skills and the ability to manage multiple priorities and deadlines.
• Experience working in highly regulated industries with formal promotional review processes.

Responsibilities

• Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level