Omnichannel Marketing Lead
About The Position
The Omnichannel Marketing Lead (Associate Director) enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards. Acts as a senior execution partner to brands and agencies, ensuring cross-channel plans translate into coordinated delivery and measurable outcomes. Creates operational clarity and consistency in omnichannel ways of working across partners.
Requirements
- 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
- Experience operating in regulated environments with strong compliance awareness
Responsibilities
- Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
- Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
- Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
- Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
- Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
- Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.
Benefits
- equitable pay
- pay transparency
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
