Senior Manager, Omnichannel Marketing
About The Position
WaterWipes is hiring a senior, hands-on omnichannel marketing leader to strengthen its omnichannel capability across North America. The role owns shopper marketing, eCommerce, digital shelf and retail media, shaping how the brand reaches customers and shoppers across physical and digital retail. The successful candidate will develop integrated activation strategies connecting brand priorities with customer and shopper needs. Working closely with Sales, Brand Marketing, Sales Strategy and Operations, eCommerce, media partners and global colleagues, the role turns insights into customer plans intended to drive household penetration, sales and market share. As a newly created position, it offers scope to build processes, improve measurement and define effective omnichannel execution at WaterWipes. The role is remote within the Americas, with a North American remit. Travel is expected to be limited, though occasional travel may be required for customer meetings, planning sessions or important team activity.
Requirements
- At least 10 years of relevant experience in omnichannel, shopper, customer, eCommerce or retail media marketing.
- A strong track record of leading customer activation programmes.
- Direct experience working with major US retailers such as Walmart, Target, Amazon, Kroger, CVS or Walgreens, or within similarly complex retail environments.
- Understanding of how content, commerce, shopper activity and retail media work together.
- Ability to move between strategy, detailed execution and performance analysis.
- Strategic thinking combined with hands-on execution and a focus on commercial outcomes.
- Ability to use data to make decisions and explain complex information clearly to senior leaders, commercial teams and retail customers.
- Ability to build credibility and influence across functions without relying on hierarchy.
- Comfort creating structure where it does not yet exist, including processes, scorecards, content standards and measurement approaches.
- Ability to operate effectively in a fast-moving environment with evolving priorities and retail platforms.
- Ownership, initiative and follow-through, including the ability to bring the right people together to deliver work.
Nice To Haves
- Experience within a consumer packaged goods business.
- Experience with Amazon, Walmart or Target ecosystems.
- Familiarity with Circana, Nielsen, Numerator, Profitero, Salsify or Syndigo.
Responsibilities
- Lead the development and execution of integrated omnichannel strategies across shopper marketing, eCommerce, digital shelf and retail media.
- Create annual customer marketing plans that connect WaterWipes’ commercial objectives and brand priorities with retailer strategies.
- Develop retailer-specific activation programmes informed by shopper insights, category trends and customer opportunities.
- Lead eCommerce content strategy across retailer websites and marketplaces, working with global colleagues to apply and strengthen best practices.
- Improve digital shelf performance across product detail pages, enhanced content, search, ratings and reviews, content syndication and online assortment.
- Integrate platforms such as Amazon Ads, Walmart Connect, Roundel and Instacart into customer marketing plans in partnership with media and performance marketing leads.
- Establish scorecards, KPIs and measurement frameworks to assess performance and guide investment adjustments.
- Manage omnichannel marketing budgets with a focus on return, profitability and sustainable brand growth.
- Represent WaterWipes in customer meetings, annual planning sessions and strategic growth discussions.
- Build and improve operating practices, processes, content standards and performance measurement for omnichannel marketing.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
